Penerapan Manajemen Produksi Dan Manajemen Pemasaran Guna Peningkatan Kualitas UMKM Di Kelurahan Joglo
Abstract views: 337
,
PDF (Bahasa Indonesia) downloads: 279
Abstract
Kegiatan Pengabdian pada Masyarakat (PKM) yang dilakukan tim penulis bertujuan untuk meningkatkan kapasitas UMKM agar memiliki performa yang lebih baik. Sasaran kegiatan ini adalah para pelaku UMKM kalurahan Joglo Kecamatan Banjarsari, Kotamadya Surakarta. Masalah yang dihadapi para pemilik UMKM adalah: 1) terbatasnya modal, 2) Ketersediaan pasokan bahan baku , 3) Keterbatassan wilayah pemasaran. Maka berangkat dari permasalahan tersebut, kegiatan PKM ini difokuskan pada pemecahan masalah terkait manajemen produksi dan manajemen pemasaran. Kegiatan PKM ini dilakukan melalui metode pelatihan penghitungan pengelolaan persediaan antara lain: 1) waktu dan jumlah bahan baku yang harus dibeli, 2) penghitungan jumlah produk (kombinasi produk) yang harus dihasilkan dan dijual agar memperoleh laba maksimal. Selain itu, tim pelaksana juga memberikan pelatihan metode pemasaran digital agar volume penjualan meningkat dan dapat mencapai laba maksimal.
Downloads
References
Amstrong, G., Kotler, P., Trifts, V., & Buchwitz, L. A. (2015). Marketing An Introduction(6th ed.). Pearson, USA.
Chernev, A. (2014). Strategic Marketing Management (Eighth Edi). Cerebellum Press.
Heizer, J., Render, B., & Munson, C. (2017). Moderation Management. In Pearson. USA. https://doi.org/10.4135/9781483331096.n334
Hooley, G., Piercy, N. F., Nicoulaud, B., & Rudd, J. M. (2017). POSITIONING & Competitive Positioning (Sixth Edit). Pearson. USA.
Kottler, P., & Keller, K. L. (2017). Marketing Management (15 Global). Pearson. USA
Krajewski, Malhotra, & Ritman. (2016). Operations management. In Pearson (Eleventh e). Pearso. https://doi.org/10.1201/b13747-10
Stevenson, W. J. (2016). Operations management. In Mc Graw Hill Education. https://doi.org/10.1201/b13747-10
Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. (2008).
Copyright (c) 2022 Erni Widajanti, Sumaryanto Sumaryanto
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
