PENDAMPINGAN MANAJEMEN USAHA KECIL PADA KELOMPOK SRIKANDI GUNA PENINGKATAN PENGHASILAN KELUARGA

  • Widajanti Erni Universitas Slamet Riyadi Surakarta
  • Sumaryanto Sumaryanto Universitas Slamet Riyadi Surakarta
Abstract views: 125 , PDF downloads: 143
Keywords: Empowerment, women, MSMEs, Marketing, Sriakandi

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors that are the foundation of the economy in Indonesia. The condition was proven during the Covid-19 pandemic; there were still many MSMEs that were able to survive and become one of the family's economic boosters. Despite their significant role, many problems are faced by MSMEs in Indonesia, including limited capital, business management, and marketing of production results. This Community Service activity aims to help women members of the Srikandi MSME group as fostered partners so the business can be marketed better. The activity was conducted in Gilingan Village, Banjarsari District, Surakarta Municipality. This activity was carried out intensively and received a positive response from the fostered partners. From the activity results, partners gain meaningful insight into entrepreneurship. Encouraged partners also receive guidance on managing their business and marketing concepts to increase sales volume and get maximum profits.

 

Downloads

Download data is not yet available.

References

Bank Indonesia, 2015, Profil Bisnis Usaha Mikro, Kecil Dan Menengah (Umkm), Lembaga Pengembangan Perbankan Indonesia, Jakarta.
Chaffey Fiona Ellis-Chadwick, Dave, 2016, Digital Marketing: Strategy, Implemantatin And Practice Sixth Edition, Pearson Education Limited, United Kingdom.
Devezas, Tessaleno, Jo~Ao Leit~Ao Dan Askar Sarygulov, 2017, Industry 4.0: Entrepreneurship And Structural Change In The New Digital Landscape, Springer International Publishing, Switzerland
Drucker, P., & Maciariello, J. (2014). Innovation and entrepreneurship. Routledge.
Kotler, Philip, Hermawan Kartajaya Iwan Setiawan,2017, Marketing 4.0 Moving From Traditional To Digital, John Wiley & Sons, Inc., Canada.
Mukti Fajar Nd, 2015, Umkm Dan Globalisasi Ekonomi, Lp3m Umy, Yogyakarta.
Sri Widyastuti, 2017, Manajemen Komunikasi Pemasaran Terpadu: Solusi Menembus Hati Pelanggan, Fakultas Ekonomi Dan Bisnis Universitas Pancasila, Jakarta.
Ustundag, Alp Dan Emre Cevikcan, Industry 4.0: Managing The Digital Transformation, Springer International Publishing Switzerland 2018.
Winarto, H. (2011). Menuju sukses berwirausaha. Jurnal Ekonomika Universitas Wijayakusuma Purwokerto, 14(1), 23131.

PlumX Metrics

Published
2024-01-16
How to Cite
Erni, W., & Sumaryanto , S. (2024). PENDAMPINGAN MANAJEMEN USAHA KECIL PADA KELOMPOK SRIKANDI GUNA PENINGKATAN PENGHASILAN KELUARGA . COMVICE: Journal Of Community Service, 8(1), 1 - 6. https://doi.org/10.26533/comvice.v8i1.1184