COMVICE: Journal Of Community Service

PENGUATAN DAYA SAING PRODUK LOKAL MELALUI PELATIHAN P-IRT DAN DIGITAL MARKETING DI BALAI DESA GONDEK UNTUK KEMANDIRIAN USAHA

Suaidah Yuniep Mujiati , Yahya Mohammad Fatoni — Wed, 09 Jul 2025 15:18:00 +0700

P-IRT and Digital Marketing Training at Gondek Village Hall is an initiative to increase the competitiveness of local products and encourage community business independence. Initial conditions showed that many MSMEs in this village still face obstacles in business licensing and digital marketing strategies. Lack of understanding of P-IRT certification and the use of digital platforms makes local products less competitive in the wider market. As a solution, this program includes socialization and training in making P-IRT to increase awareness and understanding of business actors about the importance of product legality. In addition, digital marketing seminars focused on optimizing marketplace platforms and social media as marketing tools. This activity includes technical guidance on branding, product photos, and digital-based marketing strategies to increase market reach. The results of this training show an increase in the number of MSMEs applying for P-IRT, as well as increased skills in utilizing digital marketing. Local products are starting to be known more widely through digital platforms, supporting community economic growth. The follow-up plan includes monitoring and further assistance to ensure the sustainability of the program's impact.

PEMBERDAYAAN EKONOMI MELALUI WORKSHOP INTEGRATED MARKETING BAGI IBU-IBU PKK

Anisah Nur , Al Ghozy Haidar Afif — Wed, 09 Jul 2025 00:00:00 +0700

A form of community service with a focus on increasing the economic capacity of Family Welfare and Empowerment through bead-making skills. The fostered partners, who have creative potential in making beads, face obstacles in product packaging, budget management, and digital marketing. To overcome these problems, our community service team applies intensive training and mentoring methods. The implementation of activities includes training in attractive and functional packaging design, preparation of efficient production budgets, and utilization of social media and e-commerce platforms for product marketing. The results of the coaching show a significant increase in the quality of more attractive product packaging (75% increase in quality), understanding of financial management (60% increase based on evaluation results), and increasing market reach through digital marketing (40% increase in online sales based on sales data). The follow-up plan that will be carried out is ongoing mentoring in developing product designs and strengthening digital marketing strategies to ensure the sustainability of partner businesses

OPTIMALISASI BRANDING UMKM DI DESA MENGANTO: KUNCI UNTUK MENINGKATKAN DAYA SAING DAN MENGEMBANGKAN BISNIS

Pujiati Lilik , Kafidhoni Mochammad — Wed, 09 Jul 2025 00:00:00 +0700

Waste management in Mojowarno District, Jombang Regency still faces various obstacles, such as lack of public awareness in sorting waste, limited processing facilities, and minimal branding and marketing of recycled products. The Community Service Team collaborated with TPS 3R Mojowarno to improve the effectiveness of waste management and introduce eco enzyme as a solution for utilizing organic waste. The steps taken include creating logo designs and product packaging, assisting in eco enzyme production, and socializing waste management with the 3R principle. In addition, the Jombang Regency Environmental Service (DLH) was also invited as a resource person in sustainable waste management education. The results of the activity showed an increase in public understanding of waste sorting and the benefits of eco enzyme. TPS 3R recycled products began to be widely known after improvements in packaging and branding. In the future, this program is expected to continue by involving more people and expanding the marketing network for recycled products.

TPS 3R DAN ECO ENZYME SOLUSI MOJOWARNO UNTUK MENGATASI MASALAH SAMPAH DAN MEWUJUDKAN LINGKUNGAN BERSIH

Nurhayati Nurhayati, Naufal Yusron — Wed, 09 Jul 2025 00:00:00 +0700

PENDAMPINGAN PEMASARAN DIGITAL UNTUK UMKM: STRATEGI EFEKTIF DALAM MENINGKATKAN BRAND AWARENESS DAN PENJUALAN DI DESA GEDANGAN

Suprapto Sugeng , Muhammad Aan Arifudin — Thu, 10 Jul 2025 00:00:00 +0700

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the economy, but often face challenges in increasing brand awareness and sales. Digital marketing is an effective solution to expand market reach at a relatively affordable cost. This activity discusses digital marketing facilitation strategies for MSMEs, including the use of social media, search engine optimization (SEO), content-based marketing, and digital advertising. Through case study methods and literature analysis, it was found that a structured and data-based approach can significantly increase brand visibility and sales conversions. In addition, the use of digital platforms allows direct interaction with consumers, builds loyalty, and creates a more personalized shopping experience. By adopting the right digital marketing strategy, MSMEs can compete more competitively in the global market. This activity recommends training, mentoring, and policies that support the digitalization of MSMEs to increase competitiveness and sustainable business growth.