Abstract
Abstract
Jatibanjar Village, a rural area in Indonesia, faces significant economic challenges with limited access to markets and technology in the traditional MSME sector. Through a scale-up approach and digitalization of MSMEs, this village is trying to overcome these obstacles. The benefits of these efforts are manifold. Increasing the production scale of MSMEs can create new jobs and increase people's income. Digitalization enables wider market access through online sales and marketing via social media, presenting significant growth opportunities. Innovation in products and production processes can increase the competitiveness of MSMEs, enabling them to compete in an increasingly competitive market. Collaboration between government, financial institutions and local communities is needed to achieve the full potential of this effort. With the right support, Jatibanjar Village can become an example for other villages in achieving inclusive and sustainable economic growth, overcoming population migration, and improving overall community welfare.
Keywords: Scale Up and Digitalization, Jatibanjar Village, MSME sector.