Strategi Bisnis Retail Digital DOLTINUKU
Abstract views: 326
,
PDF (Bahasa Indonesia) downloads: 236
Abstract
Penelitian Terapan ini bertujuan untuk mendapatkan Peta Strategi Bisnis Retail Digital DOLTINUKU periode 2021 – 2022, dengan mempergunakan metode Balanced Scorecard (BSC) sampai pada level perusahaan. Penelitian dilakukan di Semarang tempat beroperasinya DOLTINUKU, dimana data yang diambil adalah dengan interview, observasi dan studi pustaka, dan data internal DOLTINUKU yang diambil dari Januari 2019 s/d Maret 2021. Kesimpulan penelitian adalah bahwa DOLTINUKU perlu meningkatkan kinerja keuangan, melalui peningkatan kontribusi margin, penjualan, cost efisiensi dan gudang penjualan agar mampu memenuhi kebutuhan keuangannya sendiri (perspektif keuangan), juga dengan menambah gudang penjualan dan engembangkan public relation (perspektif pelanggan) dengan didukung oleh pengembangan aplikas yang dapat diandalkan (perspektif proses bisnis internal), dan peningkan kulitas sumber daya manusia (pespektif pembelajaran dan pertumbuhan
Downloads
References
Akbaba, Atilla, (2012), Characteristics of Small Hospitality Businesses : A Study in an Urban Setting in Turkey”, Hospitality review:Vol.30:Iss.2, Article 3
Brealy, Richard A., Myers, Stewart C., & Allen , Franklin, (2018), Principles of Corporate Finance, 13th edition, New York, McGraw-Hill International Edition
Buddhichiwin, Pimprae, (2015), The Marketing Mix in Small Hotels : the case of Samui, Thailand, International Organization for Research and Development , ISSN:2410-5465
Fred R. David, Forest R. David, (2015), Strategic Management : A Competitive Advantage Approach, Concepts and Cases, 15th ed., New Jersey, Pearson Education
Luis, Suwardi., Biromo, Prima A., dan Hadisubrata, Raymond. (2011). Even Elephants Can Dance, Transforming Organizations Through Strategy and Performance Execution Excellence (SpeX2). Jakarta, Indonesia: PT Gramedia Pustaka Utama.
Manajemen, Team PPM. (2012). Business Model Canvas, Penerapan di Indonesia, Jakarta Indonesia: Penerbit PPM.
Sekaran, Uma, and Bougie, Roger. (2016, 7th ed). Research Methods for Business, Chicester, West Sussex, United Kingdom: Wiley.
Copyright (c) 2021 Ignatius Krido Sadmoko, Aprihatiningrum Hidayati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
