JMD : Jurnal Riset Manajemen & Bisnis Dewantara

MODEL KUALITAS LAYANAN DALAM MENENTUKAN KEPUASAN DAN LOYALITAS PASIEN DI RS MAYAPADA SURABAYA

Salim Harry Purnomo — 2025-05-19

This study aims to analyze the influence of technical quality, procedural quality, infrastructural quality, interactional quality, personnel quality, and social support quality on patient satisfaction, as well as the influence of patient satisfaction on behavioral intention among inpatients at Mayapada Hospital Surabaya. The research method used is quantitative with a survey approach involving 240 inpatients. Data were analyzed using SPSS 22.0 through validity, reliability, normality tests, and linear regression analysis. The results show that technical quality, procedural quality, infrastructural quality, interactional quality, and personnel quality have a significant positive effect on patient satisfaction. Meanwhile, social support quality does not have a significant effect on patient satisfaction. Additionally, patient satisfaction has a significant positive influence on behavioral intention. These findings highlight the importance of improving the dimensions of technical service quality, procedural efficiency, facility infrastructure, interpersonal interaction, and healthcare personnel quality to enhance patient satisfaction and loyalty. This research is expected to contribute to the development of hospital service improvement strategies and enrich the academic literature in the field of healthcare service management.

ANALISIS PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP PERMINTAAN KOPI ARABIKA DI KOTA BOGOR

Nur Hikmah Fathira — 2025-05-21

Kopi Arabika memegang peranan penting di Kota Bogor dengan tren konsumsi yang terus meningkat. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi konsumen terhadap rasa, aroma, dan harga, serta preferensi frekuensi konsumsi dan tempat pembelian (variabel bebas) terhadap permintaan kopi Arabika (variabel terikat). Data primer dikumpulkan melalui kuesioner yang diisi oleh 100 responden konsumen kopi Arabika di Bogor. Hasil menunjukkan bahwa persepsi positif terhadap rasa dan aroma kopi, frekuensi konsumsi yang tinggi, serta preferensi membeli di tempat yang nyaman meningkatkan permintaan kopi Arabika. Sebaliknya, harga tidak menjadi faktor utama dalam keputusan pembelian. Temuan ini menegaskan bahwa kualitas rasa dan aroma serta pengalaman sosial saat membeli kopi lebih berperan dibanding harga. Penelitian ini memberikan rekomendasi strategis bagi pelaku usaha dan pemangku kepentingan untuk fokus meningkatkan kualitas produk dan pengalaman konsumen dalam pemasaran kopi Arabika di Kota Bogor.

THE ROLE OF PERSONAL ABILITIES AND FAMILY SUPPORT IN INCREASING ENTREPRENEURIAL INTEREST: E-COMMERCE MODERATION

Nusron Anis — 2025-05-28

The imbalance between the number of job seekers and available employment opportunities is a major cause of unemployment in Indonesia. Many university graduates aim to work in companies, yet the misalignment between higher education and labor market demands hinders graduate absorption into the industry. To address this, universities have introduced initiatives to enhance entrepreneurial knowledge and skills, aiming to foster students' interest in entrepreneurship. This study investigates the influence of personal abilities and family support on entrepreneurial interest, and examines the moderating role of e-commerce. The study involved 94 respondents, selected using the Slovin formula, from a population of students who had completed entrepreneurship and creative economy courses. The results indicate that personal abilities, family support, and e-commerce significantly affect entrepreneurial interest. Furthermore, e-commerce does not moderate the effect of personal abilities on entrepreneurial interest but does strengthen the influence of family support. These findings highlight the importance of both individual and contextual factors in shaping students' entrepreneurial intentions.

STRATEGI AKUN @SHELMADESS DALAM MEMBANGUN PERSONAL BRANDING DAN KARIER MELALUI PLATFORM TIKTOK

Nabilatul Leila Ihsani Putri — 2025-06-19

Digital transformation has encouraged Generation Z to utilize TikTok as a strategic medium to build authentic personal branding to support career opportunities. This study aims to explore how Generation Z leverages TikTok as a medium for personal branding that can support long-term career. This research uses a qualitative approach with a case study method, data collected through content observation, in-depth interviews, and documentation, and analyzed through three stages: data reduction, data presentation, and conclusion drawing, with data validity ensured through source and method triangulation. The key informant in this study was Shelma Ayu Desearsa (@Shelmadess) a content creator from Gresik who is active on TikTok with a focus on bodycare, education, and motivation content. The results showed that strategies such as niche selection, content authenticity, and visual consistency play a role in forming a strong professional image. High engagement, trend adaptation, and audience interaction also strengthen the success of personal branding. Credibility and value congruence with the brand open up opportunities for professional cooperation and support career development as a content creator. Sustainable personal branding is a strategic asset in the digital era. TikTok proves to be a potential space for Generation Z in building professional identity and expanding career opportunities.

PERAN LITERASI DIGITAL, ADAPTABILITAS DAN SELF EFFICACY DALAM MEMENGARUHI KESIAPAN KERJA GEN Z DI ERA TRANSFORMASI TEKNOLOGI

Isnah Karimah — 2025-06-20

This study aims to analyze the influence of digital literacy, adaptability, and self-efficacy on Generation Z's work readiness, while also comparing the effects between senior high school students and college/diploma students. A quantitative approach was applied using an associative-comparative method. The population included high school and university students in the Pekalongan region, with a total of 200 respondents selected through convenience sampling. Data were collected via a questionnaire that had undergone validity and reliability testing. Multiple linear regression analysis was used to determine the impact of each independent variable on work readiness, while an independent samples t-test was conducted to examine differences between the two groups. The findings indicate that digital literacy and self-efficacy significantly and positively affect work readiness, whereas adaptability does not show a significant impact. Moreover, the comparison test revealed that university students demonstrate higher levels of work readiness, digital literacy, and self-efficacy than high school students. However, no significant difference was found in adaptability. These results highlight the importance of enhancing digital literacy and self-efficacy from secondary education levels to improve Generation Z's readiness for employment.