PEMBERDAYAAN EKONOMI MELALUI WORKSHOP INTEGRATED MARKETING BAGI IBU-IBU PKK
Studi Kasus Pada Usaha Gelang Manik-Manik
Abstract views: 4
,
PDF (BAHASA INDONESIA) downloads: 1
Abstract
A form of community service with a focus on increasing the economic capacity of Family Welfare and Empowerment through bead-making skills. The fostered partners, who have creative potential in making beads, face obstacles in product packaging, budget management, and digital marketing. To overcome these problems, our community service team applies intensive training and mentoring methods. The implementation of activities includes training in attractive and functional packaging design, preparation of efficient production budgets, and utilization of social media and e-commerce platforms for product marketing. The results of the coaching show a significant increase in the quality of more attractive product packaging (75% increase in quality), understanding of financial management (60% increase based on evaluation results), and increasing market reach through digital marketing (40% increase in online sales based on sales data). The follow-up plan that will be carried out is ongoing mentoring in developing product designs and strengthening digital marketing strategies to ensure the sustainability of partner businesses
Downloads
References
Indonesia, R. (1999). Undang-Undang No. 8 Tahun 1999 Tentang Perlindungan Konsumen. Lembaran Negara RI Tahun, (8).
Meiliyana, I., & Djausal, G. P. (2021). Kajian Pemberdayaan Ekonomi Perempuan di Kabupaten Pringsewu. Lampung: Universitas Lampung.
Mutiarni, R. (2017). Implementasi Electronic Data Processing Pada Koperasi Wanita. Eksis: Jurnal Riset Ekonomi dan Bisnis, 12(2 Okt), 135-148.
Mutiarni, R., Utomo, L. P., & Zuhroh, S. (2017). Pendampingan Pencatatan Transaksi Keuangan Pada Koperasi Bunga Harapan Desa Ceweng. Comvice: Journal Of Community Service, 1(1), 33-38.
Purbowati, R., & Machmud, R. S. (2024, March). Membangun Kemandirian Ekonomi Perempuan melalui Program Pelatihan Kerajinan Manik-Manik di Desa Pagertanjung, Kecamatan Ploso, Kabupaten Jombang. In SNEB: Seminar Nasional Ekonomi dan Bisnis Dewantara (Vol. 6, No. 1, pp. 1-6).
Rahmawati, I., & Lestari, P. (2021). Pelatihan Pembuatan Kerajinan Manik-Manik Sebagai Upaya Pemberdayaan Ekonomi Perempuan di Desa X. Jurnal Pemberdayaan Masyarakat, 4(1), 34-42.
Undang-Undang, R. I. No. 32 tahun 2004 tentang. Pemerintahan Daerah.
Zaenudin, A., Riono, S. B., Sucipto, H., Syaifulloh, M., & Wahana, A. N. (2023). Penguatan Peran Perempuan dalam Menggerakkan Ekonomi Desa melalui Edukasi UMKM Produk Lokal. Era Abdimas: Jurnal Pengabdian dan Pemberdayaan Masyarakat Multidisiplin, 1(4), 1-14.
Copyright (c) 2025 Anisah Nur , Al Ghozy Haidar Afif
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
