PEMANFAATAN “TALUY-JO” GUNA MENDUKUNG PENINGKATAN DAYA SAING USAHA EKONOMI PRODUKTIF DI KOTA KOTAMOBAGU
Abstract views: 51
,
Abstract
The government has made various efforts to improve the performance of Productive Economic Enterprises), including through the Ministry of Social Affairs of the Republic of Indonesia. It aims to increase family income and social welfare. This Community Service Activity aims to improve efficiency and market access for Productive Economic Enterprises using the Taluy-Jo e-commerce application in Kotamobagu City. The activity was carried out intensively, starting with a preliminary survey about the conditions of the fostered partners, a literature study, Focus Group Discussions with several stakeholders, and training on creating applications and using them by the fostered partners. This PKM activity is expected to provide an in-depth understanding of the impact of implementing e-commerce technology on UEP and provide strategic recommendations to increase their competitiveness. It can positively contribute to local economic development, UEP growth, and the development of e-commerce applications in the Kotamobagu City area.
Downloads
References
Jędrzejczak-Gas, J., Barska, A., & Siničáková, M. (2019). Level of development of e-commerce in EU countries. Management, 23(1), 209-224.
Kementerian Sosial Republik Indonesia (2019, 28 Agustus). Kelompok Usaha Bersama (KUBE). Akses 21 Maret 2024, diambil Kelompok Usaha Bersama | Kementerian Sosial Republik Indonesia (kemensos.go.id)
Kurniawati, D. P. (2013). Pemberdayaan masyarakat di bidang usaha ekonomi (studi pada Badan Pemberdayaan Masyarakat kota Mojokerto) (Doctoral dissertation, Brawijaya University).
Tarigan, E. P. B., Sume, S. A., & Muniroh, L. (2019). Store Atmosphere Dan Sales Promotion Terhadap Impulsive Buying. Manager: Jurnal Ilmu Manajemen, 2(4), 610-617.
Turban, E., King, D., Lee, J. K., Liang, T. P., Turban, D. C., Turban, E., & Turban, D. C. (2015). Overview of electronic commerce. Electronic Commerce: A Managerial and Social Networks Perspective, 3-49.
Wigand, R. T. (1997). Electronic commerce: Definition, theory, and context. The information society, 13(1), 1-16.
Zennaro, I., Finco, S., Calzavara, M., & Persona, A. (2022). Implementing E-commerce from logistic perspective: Literature review and methodological framework. Sustainability, 14(2), 911.
Authors who publish with this journal agree to the following terms:
1. Copyright on any article is retained by the author(s).
2. The author grants the journal, the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
