The Behavior Of Student Coffee Connoisseurs

  • Ratna Dwijayanti STIE PGRI Dewantara Jombang
  • Sofiul Fikri STIE PGRI Dewantara Jombang
https://doi.org/10.26533/eksis.v14i2.456
Abstract views: 642 , PDF downloads: 1519
Keywords: onsumer Behavior, Purchasing Decisions, Coffee Shop

Abstract

This research is motivated by the phenomenon of young people with an attached coffee shop . This research is intended to find out and analyze consumer behavior factors in making purchasing decisions at Coffee Break State University of Surabaya (Unesa). This study uses qualitative research that takes the phenomenology case that occurs among young people, namely students. This study uses triangulation methods and informants from the study amounted to 5 people using purposive sampling. From the results of the study found that each informant has a different opinion and basis on each factor of the purchase decision on Coffee Break Unesa. The conclusion from this study found that the factors of consumer behavior making purchasing decisions are based on internal and external factors influencing the buying activity at Coffee Break Unesa

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Published
2019-10-25
How to Cite
Dwijayanti, R., & Fikri, S. (2019). The Behavior Of Student Coffee Connoisseurs. Eksis: Jurnal Riset Ekonomi Dan Bisnis, 14(2), 67 - 78. https://doi.org/10.26533/eksis.v14i2.456
Issue
Vol. 14 No. 2 (2019): Oktober - Maret
Section
Section Editor

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned to Management, accounting, and economic research

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