The Behavior Of Student Coffee Connoisseurs

  • Ratna Dwijayanti STIE PGRI Dewantara Jombang
  • Sofiul Fikri STIE PGRI Dewantara Jombang
https://doi.org/10.26533/eksis.v14i2.456
Abstract views: 629 , PDF downloads: 1504
Keywords: onsumer Behavior, Purchasing Decisions, Coffee Shop

Abstract

This research is motivated by the phenomenon of young people with an attached coffee shop . This research is intended to find out and analyze consumer behavior factors in making purchasing decisions at Coffee Break State University of Surabaya (Unesa). This study uses qualitative research that takes the phenomenology case that occurs among young people, namely students. This study uses triangulation methods and informants from the study amounted to 5 people using purposive sampling. From the results of the study found that each informant has a different opinion and basis on each factor of the purchase decision on Coffee Break Unesa. The conclusion from this study found that the factors of consumer behavior making purchasing decisions are based on internal and external factors influencing the buying activity at Coffee Break Unesa

Downloads

Download data is not yet available.

References

Carol Wham, P. K.-M. (2017). Influences of Caffeine Consumption. Journal of Caffein, 142-149.

J.Setiadi, N. (2003). Perilaku Konsumen : Perspektif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen. Jakarta: Kharisma Putra Utama.

Kotler, & Amstrong. (2007). Dasar - Dasar Pemasaran (Edisi Bahasa Indonesia ed.). Jakarta: PT. Prehallindo.

Kotler, P. (2009). Manajemen Pemasaran Edisi 13. Jakarta: Erlangga.

Kotler, P., & Amstrong, G. (2009). Prinsip-Prinsip Pemasaran (Edisi 12 ed.). Jakarta: Erlangga.

Kotler, P., & Amstrong, G. (2010). Prinsip-Prinsip Pemasaran Jilid 1 dan 2. Jakarta: Erlangga.

Kotler, P., & Keller, K. L. (2009). Manajemen Pemasaran Edisi 13. Jakarta: Erlangga.

Moloeng, L. J. (2011). Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya.

Mowen, J., & Minor, M. (2002). Consumer Behavior (Edisi Kelima ed.). Jakarta: PT. Penerbit Erlangga.

Mutiarni, R. (2016). Efektivitas Pembelajaran Micrososft Excel Berbasis Interaktif Pada Mata Kuliah Teknologi Informasi Dan Komunikasi (TIK)(Study Kasus Pada Mahasiswa Manajemen STIE PGRI Dewantara Jombang). Eksis: Jurnal Riset Ekonomi dan Bisnis, 11(2).

Ompusunggu, M. P., & Djawahir, A. H. (2014). Gaya Hidup dan Fenomena Konsumen pada Warung Kopi di Malang. Jurnal Aplikasi Manajemen , 188.

Pambudi Handoyo, L. (2014). Perubahan Gaya Hidup Konsumtif Pada Mahasiswa Urban di Unesa . Paradigma, 2.

S. K. (2015). Leisure Aspects of Turkish Coffee Consumption Rituals: An Exploratory Qualitative. International Journal of Health and Economic Development, 26-36.

Said, I. (2017). Warung Kopi dan gaya Hidup Modern. Journal Al Khitobah, 33-47.

Sari, F. M. (2018, Desember 2). Selain Indonesia, Ini Negara Pengekspor Kopi Terbesar di Dunia. Retrieved Juli 2019, 2019, from www.Liputan6.com: https://www.liputan6.com/bisnis/read/3796047/selain-indonesia-ini-negara-pengekspor-kopi-terbesar-di-dunia

Schaar, V. d. (2017, November 13). Kopi. Retrieved 6 26, 2019, from Indonesia Investments: https://www.indonesia-investments.com/id/bisnis/komoditas/kopi/item186?

Schiffman, L. G., & Kanuk, L. L. (2005). Consumer Behavior. Jakarta: Prenhallindo.

Sugiyono, P. D. (2014). Memahami Penelitian Kualitatif. Bandung: CV. Alfabeta.

Suryani, T. (2008). Perilaku Konsumen ; Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.

Wibowo, S., & Supriadi, D. (2013). Ekonomi Mikro Islam. Bandung: CV. Pustaka Setia.

Widayanti, Y. (2017, 4 10). Kuliah Nyaman, Aman dan Penuh Makna di Universitas Negeri Surabaya. Retrieved 6 27, 2019, from Quipper Blog: https://www.quipper.com/id/blog/quipper-campus/campus-info/kuliah-nyaman-aman-dan-penuh-makna-di-universitas-negeri-surabaya/

Yuliandri, M. T. (2015, November 12). Evolusi Kedai Kopi. Retrieved Juli 11, 2019, from Majalah Otten Coffee: https://majalah.ottencoffee.co.id/evolusi-kedai-kopi/

PlumX Metrics

Published
2019-10-25
How to Cite
Dwijayanti, R., & Fikri, S. (2019). The Behavior Of Student Coffee Connoisseurs. Eksis: Jurnal Riset Ekonomi Dan Bisnis, 14(2), 67 - 78. https://doi.org/10.26533/eksis.v14i2.456
Issue
Vol. 14 No. 2 (2019): Oktober - Maret
Section
Section Editor

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright publishing of the article shall be assigned to Management, accounting, and economic research

Crossref
Scopus
Google Scholar
Europe PMC