Eksis: Jurnal Riset Ekonomi dan Bisnis

CONSUMER REPURCHASE INTENTION MODEL IN LAZADA E-COMMERCE

2024-08-23T10:31:36+07:00

The emergence of technology and the Internet has significantly influenced the use of digital platforms, especially in the realm of online commerce or e-commerce. One of the e-commerce in Indonesia is Lazada. Lazada consistently improves its sales techniques to remain competitive, including through consumer reviews communicated via Electronic Word of Mouth (E-WOM). This research analyzes the influence of sales promotions, brand recognition, and perceived ease of use on purchasing decisions and intentions to make repeat purchases. This study uses a quantitative approach. The population in this study was Lazada consumers in Jakarta, Bogor, Depok, Tangerang, Bekasi, and the sample used was 337. Analysis was carried out using SmartPLS software. The results show that sales promotions, brand recognition, and perceived ease of use benefit purchasing decisions, influencing consumers' intentions to make repeat purchases. Consumer trust has a significant role in influencing the relationship between purchasing decisions and repurchase intentions. However, electronic word-of-mouth (E-WOM) does not significantly influence purchasing decisions within Lazada's e-commerce framework.

RISK ANALYSIS FOR THE DEVELOPMENT OF XYZ RESIDENCE

2024-08-23T10:26:01+07:00

Population growth in Indonesia creates new challenges for the housing sector. Scarcity in Jakarta and high land prices make residents actively look for alternative housing options in neighboring areas such as Bogor. This causes increased competition between housing development companies, including the XYZ residence project. This research uses the severity index to analyze, evaluate, prioritize and suggest strategies for managing construction-related hazards in the xyz housing area project. From the research results it appears that in the temporal dimension of the XYZ residence construction project, 28 hazards have a very low probability of affecting the project schedule, 14 hazards have a low probability, 2 (two) hazards have a medium probability, 3 (three) hazards have a high probability, and 4 (four) danger has a very high probability. Likewise, the evaluation of the level of risk in the cost aspect of the xyz residence development project shows that 36 risks have a very low probability of influencing project costs, compared to 5 (five) low risks, five medium risks, 1 (one) high risk, and 4 (four) very high risks. For this reason, it is necessary to implement measures that impact the financial dimension.

AGILE LEADERSHIP AT START-UP “CARA BICARA”

2024-08-23T10:23:23+07:00

An agile leadership style is an approach that is responsive to business change, with transparency, collaboration, and adaptability. This leadership style suits current business conditions and is open to active and dynamic participation from all organization members. This research is intended to look at the application of Agile leadership in the “Cara Bicara” strategy. This research used a qualitative approach to obtain complete information about Agile leadership by leaders at the start-up " Cara Bicara.” Data collection techniques were carried out using observation, documentation, and interviews with 5 (five) informants who were leaders of the “Cara Bicara” team. From the research results, it can be seen that the leadership of “Cara Bicara” has implemented the Agile Leadership model well, which is reflected in 1) Providing individual Support, team trust, and conflict resolution; 2) Actively involved in decision-making; 3) Exploring team potential and team mentoring; 4) Manage differences of opinion in the team; 5) work efficiency and effectiveness using multitasking teams, priority scale, and agility and 6) Simulations in the field, project base, weekly meetings, and expertise to increase innovation.

THE EFFECT OF DUTCH DISEASE VS NEW PARADIGM OF TOURISM DEVELOPMENT

2024-08-23T10:21:02+07:00

This article aims to explain the possible effects of Dutch Disease (DD) on tourism development in Bali and how the new paradigm of tourism development can counter the DD effect. As is known, the development of this sector has made tourism a leading industry for Bali's economic growth. However, this condition in the long term is a sign that Bali is starting to experience a significant DD effect, where growth in critical sectors hampers growth in other industries and may even slow down the overall growth rate of the regional economy. Using descriptive analysis techniques, this article utilizes data sharing on agricultural sector growth and labour profile by sector in the Province of Bali to describe how the possible effects of the Dutch disease on the Bali economy occurred.

VALUE CO-CREATION IN HEALTHCARE SERVICE

2024-08-23T10:15:46+07:00

Value co-creation is crucial in business services as well as in healthcare services to enhance patient satisfaction. Active patient participation in value co-creation is critical in creating better and highly competitive services. Value co-creation can be achieved by interacting with healthcare providers and patients using integrated resources. Although research on the value of co-creation in healthcare has garnered attention, little effort has been made to systematically review the context of co-creation and the actors involved. This study aims to better understand value co-creation in healthcare from a management and business perspective. The research identifies the context of value co-creation, the actors involved, the theories adopted, the driving factors, the benefits, and the challenges faced. The Systematic Literature Review (SLR) method is used in this study, where 23 articles are identified and analyzed to answer a series of predetermined research questions. The article search was conducted using Harzing's Publish or Perish in 2022. The findings indicate that value co-creation benefits hospitals through competitive advantage, cost efficiency, profitability, and improved service quality. For patients, the perceived benefits include social experiences, patient centrality, and a better health community system.