Eksis: Jurnal Riset Ekonomi dan Bisnis

THE ROLE OF INTELLECTUAL AGILITY, ENTREPRENEURIAL DEVELOPMENT, AND ONLINE SALES PROCESS IN IMPROVING THE PERFORMANCE OF EMBROIDERY ENTREPRENEURS

2024-02-19T17:01:40+07:00

This study analyses the effect of intellectual agility, entrepreneurial development, and online sales process on performance. This study uses a quantitative approach. The population in this study are all embroidery entrepreneurs in Pasuruan who have been selling online for at least the last two years, the number of which is unknown with certainty. The sample used in this study amounted to 180 respondents obtained randomly. The results show that intellectual agility, entrepreneurial development, and the online sales process significantly affect company performance. Intellectual agility has a significant effect on the online sales process. Entrepreneurial development does not affect the online sales process. From the research results, it is also known that the online sales process can mediate the influence of intellectual agility on company performance but cannot mediate the effect of entrepreneurial development on company performance.

ENTREPRENEURIAL INTENTION DEVELOPMENT MODEL ON STUDENTS

2024-02-19T17:03:56+07:00

This research aims to determine the effectiveness of entrepreneurship education on students' entrepreneurial intention by placing motivation as a mediating variable.The research used a survey to obtain 308 Indonesian students who had taken entrepreneurship courses. Data analysis uses structural equation model partial least squares (SEM-PLS).The research results state that the effectiveness of entrepreneurship education has a direct effect on motivation. Motivation has an immediate effect on entrepreneurial intentions, while the effectiveness of entrepreneurship education has no direct impact on entrepreneurial intentions, and motivation is a mediating variable.

Based on the research results, it implies that a stimulus is needed in the role of lecturers to increase motivation, which can encourage students to be interested in opening a business such as best practice.

TRUST TRANSFER IN ONLINE TRANSPORTATION

2024-02-19T17:05:30+07:00

Building trust in online transportation services is crucial due to the inherent unfamiliarity between customers and drivers. This study specifically aims to explore the dynamics of trust transfer within the realm of online transportation and its subsequent impact on fostering customer loyalty. The population in this study consists of online transportation users in Bali. The number of samples examined is 300 individuals using purposive sampling method. Data collection was executed through an online platform utilizing a Google form. Subsequently, the collected data underwent analysis using Smart PLS. The study's outcomes are noteworthy, indicating that: (1) Trust in the application has a positive effect on building trust in drivers; (2) Trust in the application significantly influences and promotes customer loyalty; (3) Trust in drivers plays a pivotal role in increasing customer loyalty; and (4) Trust in drivers acts as a partial mediator in the relationship between trust in the application and trust in drivers. These findings contribute valuable insights into the intricacies of trust dynamics within the online transportation sector.

THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION

2024-02-24T11:31:22+07:00

This research aims to determine whether the product's Price and quality influence the brand image and purchasing decisions of collapsed beef among residents in Jombang Regency. This study uses a quantitative approach. The population in this study was Jombang residents, while the sample used was 100 people, determined using the Slovin formula. This research uses primary data obtained through distributing questionnaires. The analytical tool used is influenced by the Price and quality of the product, which influences the brand image of collapsed beef, to find out how Price, product quality, and brand image influence the decision to purchase collapsed beef and to find out whether the brand image can mediate the influence of price and product quality on beef purchasing decisions collapse. The method used in this research is a survey method, where the author distributes questionnaires for data collection. The approach used in this research is quantitative. Data analysis using smartPLS SEM software. The research results show that Price has a positive contribution to brand image, while product quality does not contribute to brand image. Apart from that, Price also contributes positively to purchasing decisions. However, product quality does not contribute to purchasing decisions. The brand image also influences purchasing decisions. Brand image can partially mediate price influence on purchasing decisions but cannot influence product quality.