Abstract
Abstract
Micro, Small and Medium Enterprises (MSMEs) are an alternative source of income that influences the economic income of the community in Daditunggal Village. The results of a survey conducted by the writing team show that the application of digital marketing has had a positive impact in increasing market access for Micro, Small and Medium Enterprises (MSMEs) in Daditunggal Village. Apart from that, the writing team also conducted Excel program training to help strengthen the technical and managerial skills of Micro, Small and Medium Enterprises in managing their businesses efficiently and improve the skills of the youth of Daditunggal Village as a preparation for entering the world of work. The people of Daditunggal Village experience limitations in managing their business in the current digital era and the lack of skills in operating Excel programs faced by young people is preventing young people from being accepted into the world of work. For this reason, the writing team carried out activities to develop or expand marketing strategies for Micro, Small and Medium Enterprises (MSMEs) in Daditunggal Village. These activities included making business names and logos, making banners and creating social media accounts as well as providing excel training which was attended by the youth of Daditunggal Village. This activity has been completed well and provided maximum results for MSMEs and youth in Daditunggal Village
Keywords: Micro, Small and Medium Enterprises in Daditunggal Village, Digital Marketing, Excel