PENGARUH HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE
STUDI KASUS PADA HARAPAN MAULINA HIJAB JOMBANG
Keywords:
Influence, Price, Trust, Online Purchase Decision
Abstract
In digital era now, the use of internet in the business has entered all lines of business included in the marketing of goods or services. Online sales or which is known as E-commerce, also used by Maulina Hijab Jombang. This research aims to analyze deeper the Influence of Price (X1) and Trust (X2) toward Online purchasing Decision. Type of research is explanatory involving 90 respondents. The analytical methods used were multiple linear regression, t- test and F- test. The result showed that the price factor (X1) is not dominant influenced on online purchase decisions on Maulina Hijab Jombang. While the “trust” factor (X2) the dominant influenced. This shows that consumers Maulina Hijab already believe that the quality of the goods sold is equivalent to the price offered.
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Ba dan Pavlou 2002. Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce.
Bailey. 1982. Metodologi Penelitian. Bandung: PT Bumi Aksara
Deavaj, et al 2003.Metodologi Penelitian Kuantitatif. Jakarta: Kencana.
Dops, 1991. Step by Step Web Design Theory and Practices. Yogyakarta: Andi
Egger, D. 2006. Trust and TAM in Online Shopping: MIS Quarterly.
Engel 1995. Perilaku Konsumen, Edisi ke-enam. Alih Bahasa. Budiyono. Jakarta: Bina Aksara
Ferdinand, Augusty. 2006. Metode Peneltian Manjemen. Semarang : PT. Universitas Diponegoro
, Augusty. 2000. Metode Peneltian Manjemen. Semarang : PT. Universitas Diponegoro
Gafen, 2000. The Conceptualization of Trust, Risk and their Relationship in Elektonik Commers: the need for clarification.
Gafen.D. Karahanna, E & Straub, D. W. 2003. Trust and TAM in online shopping: An integrated model. MIS Quarterly.
, 2004. Trust and TAM in online shopping: An integrated model. MIS Quarterly.
Gerard Zaltman M. 1976.. Delivery Quality Service. Free Press. New York.
Ghozali, 2005. Aplikasi Analisis Multivariate dengan program spss 16.0. Semarang: Penerbit Universitas Diponegoro.
Ghozali, 2011. Metode Penelitian Bisnis. PT.Bumi Aksara: Jakarta
Hair, 1995. Analysis and Design of Information Sistems Third Edition. Verlag London: Springer.
Hardiawan, Ananda Cahya, 2013 “Pengaruh Kepercayaan, Kemudahan, dan kualitas informasi Terhadap Pembelian secara Online. Skripsi Universitas Diponegoro, Semarang.
Keaveney, 1995.” Customer Switching in Service Industies”. An Explanatory study, Journal of Marketing.
Kim, H. W., Xu, Y & Gupta, S. 2007.
Which is More Important in Internet Shopping, Perceived Price or Trust. Journal
Kotler, 1995. Manjemen Pemasaran. Jakarta: PT. Indeks kelompok Gramedia: Jakarta.
Kotler, 1997. Manajemen Pemasaran Perspektif Asia, Buku 1, cetakan ke-dua. Yogyakarta : Andy offset
Kotler, 2002. Manajemen Pemasaran. Jakarta: PT. Prenhalindo.
Kotler dan Amstrong. 2001. Manajemen Pemasaran. Jakarta: PT. Prehalindo.
Kotler, Philip dan Kevin Lane Keller. 2009. Manajemen Pemasaran. Jakarta: Erlangga
Laundon dan Laundon 1998. Sistem Informasi Manajemen Mengelola Perusahaan Digital Edisi Delapan. Diterjemahkan oleh Erwin Phillipus. Yogyakarta: PT. Andi offset
Mayer et al, 2007. E-Commers dan E- Bussiness. E-ASEAN Task Fource UNDP.
Murwatiningsih, 2013. Pengaruh Risiko dan Harga Terhadap Keputusan Pembelian Melalui Kepercayaan Konsumen. Jurnal.
Obrien dan Marakas. 2005. Konsep E- commerce. ASEAN: Taks Force
Simanora, 2005. Perilaku Konsumen. Edisi ke-7. Alih Bahasa: Drs. Zoelkifli Jakarta: PT. Indeks.
Solomon. 2009. E-commers. Jakarta: PT. Gramedia
Swastha, Basu.1990. Menajemen Pemasaran. Yogyakarta: Liberty.
Sweney et al 2001. E-commerce Memahami Perdagangan Modern di Dunia Maya. Bandung: Informatika Bandung.
Sugiyono, 1999. Metodologi Penelitian Bisnis. Bandung: Alfabeta.
Sugiyono, 2001. Statistika untuk Penelitian. Bandung: Alfabeta.
Sugiyono ,2007. Metodologi Penelitian Bisnis. Alfabeta Bandung.
Tjiptono, Fandy. 2008. E-Bussiness. Yogyakarta: Andi Offset
Wijaya, Toni 2009. Riset Pemasaran. Cetakan ke-7. Jakarta: PT. Gramedia Pustaka Utama.
William, A. 1997. Prinsip Pemasaran edisi ke-7. Jakarta: Erlangga.
Yousafzai et al, 2003.Evidence of Online Shopping: A Consumer Perspective. International Review of Business Research pape
Published
2015-04-30
How to Cite
Jayanti, R. D. (2015). PENGARUH HARGA DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE: STUDI KASUS PADA HARAPAN MAULINA HIJAB JOMBANG. ksis: urnal iset konomi an isnis, 10(1), 13 - 27. etrieved from https://ejournal.stiedewantara.ac.id/index.php/001/article/view/1689
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