SEMINAR DIGITAL MARKETING DI DESA SIDOKERTO GUNA MENINGKATKAN DAYA SAING UMKM DI ERA DIGITAL

Abstract

The community service team's work program was implemented with the theme of the Digital Marketing Seminar, aiming to increase the capacity of MSMEs in utilizing digital technology for business development. The fostered partners in this work program are MSME actors in Sidokerto Village who are engaged in various fields. The initial condition of the partners showed limited knowledge and skills in digital marketing, so that their businesses only relied on offline sales with limited market reach. The main problems faced include a lack of understanding of digital platforms, online marketing strategies, and content management to attract customer interest. The problem-solving methods applied (Panjalu, etc. 2024) include providing an understanding of the use of digital platforms such as Instagram, Facebook, and WhatsApp Business. In addition, partners are also given direction on creating interesting content and branding strategies to increase competitiveness and expand market reach. The implementation of activities is carried out through seminars and direct practice. The results of the coaching show changes in understanding digital marketing. Where MSME actors have been able to manage business accounts independently and implement simple digital marketing strategies.