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Abstract
This community service program, conducted through the Community Service Learning initiative, was implemented in Kepuhdoko Village, Tembelang District, Jombang Regency, with the primary partner being a catering-based micro enterprise known as "Danish Shop," operated by Mrs. Sulastri. Problems identified through field observation and structured interviews encompassed low financial literacy among business operators, the absence of separation between personal and business financial records, and limited market penetration attributable to the suboptimal utilization of digital technology as a promotional medium. This program aimed to strengthen the operational capacity of micro, small, and medium enterprises (MSMEs) across two primary dimensions: simple financial recordkeeping grounded in business entity separation principles, and the implementation of digital marketing strategies through the TikTok platform. The program was executed through three mutually integrated stages, comprising a preparatory stage involving needs assessment and instructional material development; an implementation stage consisting of interactive socialization and training conducted on January 25, 2026 at the Kepuhdoko Village Hall; and a monitoring and intensive mentoring stage carried out on February 8, 2026 at the partner's business premises. Findings indicated a measurable improvement in participants' comprehension of fundamental digital marketing concepts and simple financial recordkeeping practices, alongside the development of the partner's independent capacity to create, manage, and produce visual promotional content through the TikTok platform. Nevertheless, the impact on sales volume growth could not be assessed significantly within the short term, as meaningful adaptation to the digital marketing ecosystem requires sustained effort and operational consistency. This program concludes that a participatory, practice-based mentoring approach is demonstrably more effective in building MSME capacity than conventional instructional delivery. The continuity of mentoring programs constitutes a fundamental prerequisite for ensuring that program outcomes yield measurable long-term contributions to sustainable enterprise development.
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