Optimalisasi Peran UMKM Keripik Singkong Hanania Chips Untuk Pengembangan Usaha di Desa Plandaan
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How to Cite

Zuhro, S., & Wardatin, I. (2024). Optimalisasi Peran UMKM Keripik Singkong Hanania Chips Untuk Pengembangan Usaha di Desa Plandaan. SNEB : Seminar Nasional Ekonomi Dan Bisnis Dewantara, 6(1), 79-82. Retrieved from https://ejournal.stiedewantara.ac.id/index.php/SNEB/article/view/1300

Abstract

Abstract

MSME residents of Plandaan village, Plandaan subdistrict, Jombang Regency, whose source of income is making cassava chips. It is a food ingredient that is often found by many people. One of the preparations that is popular with the public is cassava chips such as Hanania Chips which have a different taste from other cassava chips. And Hanania Chips produces using traditional methods both in terms of packaging and product marketing. However, in this program our focus will be in overcoming these problems, namely changing the packaging of cassava chips from not using labels to using labels, creating a new design for the Hanania Chips cassava chips product with a more attractive and modern design, and creating social media. for promotional media such as social media Facebook, Instagram and Tiktok.

Keywords: MSMEs, Cassava Chips, Marketing

PDF (Bahasa Indonesia)

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