Abstract
Abstract
Efforts in Kedungdowo Village, Ploso District, Jombang Regency, to develop economic potential through digital marketing strategies will be discussed in this article. This study was carried out by lecture and students in the context of STIE PGRI Dewantara Jombang in 2024 which was carried out for 30 days (1 month). The aim of this research is to help micro, small and medium enterprises (MSMEs) develop economic potential in the digital era. This research uses the socialization method of presenting material. This research shows that Kedungdowo Village has economic potential in the pentol manufacturing industry, because most of the residents of Kedungdowo Village are pentol traders. The focus of holding this socialization is to increase knowledge about digital marketing, e-commerce, using social media for business, and creating easy-to-understand business bookkeeping. This study found that digital marketing can help develop the economic potential of Kedungdowo Village. Even though the results obtained are not significant enough, it is hoped that this MSME workshop program can help micro, small and medium enterprises (MSMEs) to be able to compete in the digital era.
Keywords: Kedungdowo, Digital Marketing, Micro Business, E-Commerce, Financial Bookkeeping