How to Cite
Abstrak
Tambakrejo Village is one of the developed villages thanks to MSMEs. However, the business development and marketing methods applied by MSMEs there are mostly still traditional where marketing is only at outlets or around, and it is rare to find sales there utilizing digitization and the many businesses that do not have permits such as PIRT, NIB, and halal certification. This Community Service Activity (PKM) aims to optimize e-business and digital marketing in Tambakrejo village so that MSMEs there are more developed along with technological developments. This PKM activity was carried out intensively for 1 month in February 2023 with a schedule agreed between the writing team and the fostered partners. From the results of the intensive activities that have been carried out, it is possible to obtain satisfactory results, the community is able to develop their business and have social media in order to increase their product branding and with assistance from the Social Service their businesses have business licenses such as PIRT, NIB, and halal certification. From the results of the PKM activities that have been carried out, it is hoped that this program can be continued by the local village government so that the fostered partners will develop further.
Keywords: Digitalization, MSMEs
Syarat yang harus dipenuhi oleh Penulis sebagai berikut:
- Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Commons Attribution License yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
- Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka)