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Abstract
MSMEs play an important role in supporting the village economy and improving community welfare. However, MSMEs in Kedunglosari Village, Tembelang District, Jombang Regency still face several challenges, particularly related to business legality and branding development. Many business owners do not yet have a Business Identification Number (NIB) and have not optimally utilized visual identity and digital media to support business promotion.This community service program aims to improve the understanding and capabilities of MSME actors regarding the importance of business legality, branding strategies, and the utilization of digital platforms such as Google Maps. The methods used in this activity include observation, socialization, and direct mentoring for business owners. The results show an increase in participants’ understanding of the importance of business legality. In addition, the program produced several outputs, including the registration of business locations on Google Maps and the provision of banners as visual business identities. This program is expected to encourage MSMEs to manage their businesses more professionally, increase consumer trust, and expand market reach. Therefore, the program is expected to contribute to sustainable village economic growth.
References
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