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Abstract
Kalikejambon Village has significant economic potential through its agricultural and MSME sectors, particularly Kopi N.A. (halal and BPOM-certified herbal coffee), Nayla Konveksi Jersey, and Zafirra Offset & Advertising. However, MSMEs still face challenges in digital marketing, including suboptimal use of social media, weak business branding, and limited understanding of digital promotion strategies. Most still rely on repeat customers as their primary source of income. To address these challenges, the Community Service Program (KKN) Team conducted a digital marketing strategy workshop with implementation assistance, focusing on strengthening branding, optimizing Google Maps, and developing structured promotional content. All three target MSMEs participated in this activity and produced measurable impacts: participants were able to independently develop promotional content, their business profiles on Google Maps were successfully updated and activated, and the visual identities of the three businesses were strengthened through consistent logo designs and content templates. Overall, this program encourages the digital transformation of Kalikejambon Village MSMEs towards broader and more sustainable marketing.
References
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