STRATEGI AKSELERASI UMKM: PEMANFAATAN TEKNOLOGI DIGITAL DALAM PEMBUATAN NIB DESA KEDUNGOTOK TEMBELANG JOMBANG

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economy, but still face challenges regarding business legality and digital literacy. This community service program by the ITEBIS PGRI Dewantara Jombang team to a n a lyze th e implementation of “acceleration strategies for MSMEs development through the use of digital technology in the creation of Business Identification Numbers (NIB) in Ked u n g oto k Village, Tembelang, Jombang.” The target was 90 low-risk local MSMEs, the majority of which did not yet have an NIB and had limited understanding of the digital-based licen sin g system (OSS). The implementation method used a participatory approach through the stages of identification, MSMEs socialization, assistance in creating an NIB together with the Investment and Integrated Services Agency (DPMPTSP), and evaluation. The results o f th e activity showed that this assistance increased understanding and the number of NIB ownership among MSMEs and proved that an effective acceleration stra tegy does n ot o n ly rely on the provision of digital infrastructure but also requires a humanistic approach of direct assistance to bridge the digital literacy gap.