Keywords
How to Cite
Abstract
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but many business actors face obstacles in legal administration and digital marketing. MSMEs in Latsari Village, Mojowarno, Jombang, still have difficulty in obtaining Taxpayer Identification Numbers (NPWP), Business Identification Numbers (NIB), and optimizing their business promotion designs. Therefore, the ITEBIS PGRI Dewantara Jombang Community Service Team initiated the Digital Business Boost (DBB) program with the theme "Excellent MSMEs Through Digital Transformation." This program covers three main aspects, namely: 1). Assistance in making NPWP for MSMEs that do not yet have one. 2). Assistance in making NIB for business legality. 3). Creation of promotional designs for MSMEs that do not yet have attractive business banners. With direct assistance and digital education methods, this program has succeeded in helping several MSMEs complete their business administration and improve their branding. As a result, most MSMEs now have NPWP and NIB and get more attractive banner designs. This program is expected to be the beginning of the sustainability of MSME digitalization in the village
References
Arifin, M., Sari, D., & Nasution, A. (2021). "Strategi Pemasaran Digital bagi UMKM di Era Revolusi Industri 4.0." Jurnal Manajemen dan Kewirausahaan, 9(1), 70-80. Badan Pusat Statistik. (2021). "Statistik UMKM di Indonesia." BPS.
Hub Spot. (2022). The Importance of Branding in Marketing. Retrieved from https://www.hubspot.com/blog/marketing/importance-of-branding. Jannah, R., & Yuliana, E. (2020). "Evaluasi Legalitas Usaha Mikro, Kecil, dan Menengah di Indonesia." Jurnal Ilmu Ekonomi, 28(2), 45-60.
Kementerian Koperasi dan UKM. (2022). Laporan tentang pemanfaatan branding dalam digital marketing untuk UMKM. Retrieved from https://www.kemenkopukm.go.id.
Kementerian Koperasi dan UKM. (2023). Laporan transformasi digital UMKM di Indonesia. Retrieved from https://www.kemenkopukm.go.id.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson.
McKinsey & Company. (2022). The future of small businesses in digital economy. Retrieved from https://www.mckinsey.com/small-business-digitalization.
Mutiarni, R., Utomo, L. P., & Purbowati, R. (2021). Penyusunan Kelengkapan Administrasi Badan Usaha Milik Desa (Bumdes) Kembang Sore Guna Kelancaran Kegiatan Organisasi. Comvice: Journal of community service, 5(1), 15-20.
Rofiah, C., Mutiarni, R., & Suseno, M. A. (2024, March). Meningkatkan Perekonomian Warga Desa Melalui Scale Up Dan Digitalisasi UMKM Di Desa Jatibanjar. In SNEB: Seminar Nasional Ekonomi dan Bisnis Dewantara (Vol. 6, No. 1, pp. 63-72).
Susanto, H. (2022). "Dampak Digitalisasi pada UMKM di Indonesia." Jurnal Teknologi dan Bisnis, 12(3), 120-135.
Undang-Undang Cipta Kerja (UU No. 11 Tahun 2020). Diakses dari sumber resmi pemerintah.