Vol. 8 No. 1 (2026): PROSIDING SNEBDEWA 2026
Published:
2026-04-23
Artikel
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OPTIMALISASI BRANDING PRODUK UMKM MELALUI MEDIA SOSIAL BISNIS DAN FOTO KATALOG BERBASIS ARTIFICIAL INTELLIGENCE DI DESA SENTUL
Achmad Abdullah Al Farabi Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Anggie Septa Alfiodina Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Luky Nur Rahmawati Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Belinda Sheren Dwiyanti Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Langgeng P. Utomo Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang IndonesiaThe development of digital technology has forced UMKM players to change the way they market their businesses in order to remain competitive in an increasingly fierce market. Sentul Village has considerable potential for small and medium-sized businesses, but many entrepreneurs still face obstacles in building their product brands, especially in managing business social medi and displaying attractive product catalog photos. This digital-based Product Branding Workshop program was implemented as part of community service. The goal was to improve the understanding and skills of UMKM players in using business social media and artificial intelligence (AI) technology to create product catalog photos. The methods used in the implementation of the activity included material explanations, hands-on exercises, and guidance in using AI-based tools. The results of the activity showed that participants gained a better understanding of the importance of digital branding, were able to manage business social media more professionally, and could create more attractive product catalog photos that were suitable for digital promotion. This activity is expected to make UMKM in Sentul Village more competitive and encourage the continuous use of digital technology.
Pages: 1-14Views: 129 Downloads: 124STRATEGI AKSELERASI UMKM: PEMANFAATAN TEKNOLOGI DIGITAL DALAM PEMBUATAN NIB DESA KEDUNGOTOK TEMBELANG JOMBANG
Abel Meyvia Loreta Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Omi Pramiana Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Suci Rahmawati Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Yuni Lailatul Fadhila Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Laela Febriyanti Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang IndonesiaMicro, Small, and Medium Enterprises (MSMEs) play an important role in the national economy, but still face challenges regarding business legality and digital literacy. This community service program by the ITEBIS PGRI Dewantara Jombang team to a n a lyze th e implementation of “acceleration strategies for MSMEs development through the use of digital technology in the creation of Business Identification Numbers (NIB) in Ked u n g oto k Village, Tembelang, Jombang.” The target was 90 low-risk local MSMEs, the majority of which did not yet have an NIB and had limited understanding of the digital-based licen sin g system (OSS). The implementation method used a participatory approach through the stages of identification, MSMEs socialization, assistance in creating an NIB together with the Investment and Integrated Services Agency (DPMPTSP), and evaluation. The results o f th e activity showed that this assistance increased understanding and the number of NIB ownership among MSMEs and proved that an effective acceleration stra tegy does n ot o n ly rely on the provision of digital infrastructure but also requires a humanistic approach of direct assistance to bridge the digital literacy gap.
Pages: 14-21Views: 108 Downloads: 88PEMANFAATAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN UMKM DI DESA PULOREJO KECAMATAN TEMBELANG KABUPATEN JOMBANG
Irtiyah Sabilah Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Novita Mardiani Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Muhammad Adam Rizky Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Putri Widiyatus Sholikah Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Rafif Akmaluddin Ahmad Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang IndonesiaMicro, Small, and Medium Enterprises (MSMEs) play a crucial role in boosting the economy. However, low technology utilization and limited understanding of digital-based marketing strategies among MSMEs are key challenges to business development. This community service program aims to improve the knowledge and skills of MSMEs in Pulorejo Village in utilizing digital platforms for promotion and sales. Methods used included on-site observation and interviews, digital marketing seminars, and assistance with halal certification for MSMEs. Results showed that MSMEs in Pulorejo Village experienced increased confidence in using digital media, and a shift in marketing patterns from conventional to digital, marked by increased promotional activities and customer interaction. Thus, this program contributes to increased competitiveness, expanded market reach, and the sustainability of MSME businesses, both independently and sustainably.
Pages: 22-29Views: 115 Downloads: 69OPTIMALISASI POTENSI UMKM DESA KALIKEJAMBON: STRATEGI PENDAMPINGAN CONTENT MARKETING BERBASIS DIGITAL
Dinia Kartika Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Septilia Inka Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Vira Rahmadhani Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Indra Kurniawan Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Riyan Surya Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang IndonesiaKalikejambon Village has significant economic potential through its agricultural and MSME sectors, particularly Kopi N.A. (halal and BPOM-certified herbal coffee), Nayla Konveksi Jersey, and Zafirra Offset & Advertising. However, MSMEs still face challenges in digital marketing, including suboptimal use of social media, weak business branding, and limited understanding of digital promotion strategies. Most still rely on repeat customers as their primary source of income. To address these challenges, the Community Service Program (KKN) Team conducted a digital marketing strategy workshop with implementation assistance, focusing on strengthening branding, optimizing Google Maps, and developing structured promotional content. All three target MSMEs participated in this activity and produced measurable impacts: participants were able to independently develop promotional content, their business profiles on Google Maps were successfully updated and activated, and the visual identities of the three businesses were strengthened through consistent logo designs and content templates. Overall, this program encourages the digital transformation of Kalikejambon Village MSMEs towards broader and more sustainable marketing.
Pages: 30-38Views: 129 Downloads: 99MODEL PENGUATAN EKONOMI LOKAL MELALUI WORKSHOP DAN PEMETAAN UMKM SEBAGAI ISTRUMEN PENGEMBANGAN DESA PESANTREN KECAMATAN TEMBELANG
Iva Norvadhila Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Anita Rahmawati Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Juarifa Setianti Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Charisma Audian Rahmaniar Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Siti Zuhroh Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaThe Community Service Program (KKN) of Group 3 from ITEBIS PGRI Dewantara Jombang in Pesantren Village aims to enhance the capacity and competitiveness of MSMEs by strengthening aspects of legal compliance, branding, and digitalization. The primary issues addressed include low ownership of Business Identification Numbers (NIB), the absence of a visual identity, and limited utilization of digital media and data on the distribution of village MSMEs. The implemented solutions include conducting the “Classy SMEs” workshop and data-driven field mapping using outreach methods, hands-on coaching, intensive mentoring, and field observations. The results of the activities show a significant improvement in the technical and managerial competencies of the 20 mentored SME operators. The main outputs of this program consist of the issuance of NIBs through the OSS system, the creation of a new logo design as a brand identity, the activation of social media and e-commerce accounts for digital promotion, and the compilation of a spatial database in the form of a map of SME distribution in Pesantren Village. Overall, this activity successfully transformed partner SMEs into business entities that are more professional, competitive, and adaptive to the digital economic ecosystem.
Pages: 39-44Views: 104 Downloads: 71ANALISIS TINGKAT KESIAPAN DAN IMPLEMENTASI DIGITALISASI PADA UMKM DI DESA MOJOKRAPAK
Adelya Paramita Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Dwi Ermayanti Susilo Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Aulia Citra Dewi Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Tamara Septya Nurpertiwi Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Dyah Ayu Intan Stefani Institut Tekonologi Dan Bisnis PGRI Dewantara Jombang IndonesiaDigital transformation is a key factor for village-level MSMEs to enhance competitiveness and expand market reach. However, most business owners in Mojokrapak Village still face obstacles such as low digital literacy and a heavy reliance on conventional methods in their business operations. This Student Study Service (KKN) program aims to improve the digital readiness of MSMEs through a Digitalization Workshop focused on strengthening practical skills. The methods used include field surveys, hands-on practice, and direct mentoring for 20 business owners. The results of the activity show a significant increase in participants' understanding, as they are now capable of utilizing social media as a promotional tool and using digital applications for more structured financial management. In conclusion, this program has successfully encouraged technology adoption among local entrepreneurs; therefore, continuous mentoring is recommended to strengthen the creative economy ecosystem in Mojokrapak Village in the long term.
Pages: 45-59Views: 131 Downloads: 97PEMBERDAYAAN UMKM MELALUI PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING UNTUK MENINGKATKAN PENGETAHUAN, KETERAMPILAN DAN PENJUALAN PRODUK
Yoga Indra Bayu Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Dina Novita Sari Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Fivian Trian Ramadini Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Meti Mawardi Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Rachyu Purbowati Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaMicro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the rural economy. However, many MSME actors have not optimally utilized digital technology for product marketing. This condition also occurs among MSME actors in Rejosopinggir Village, Tembelang District, Jombang Regency, who still rely on conventional marketing methods and have limitations in using marketplaces and product packaging techniques. Therefore, this community service activity aims to improve the knowledge and skills of MSME actors in utilizing digital marketing, particularly in the use of marketplaces and product packaging techniques. The methods applied include training, awareness enhancement, and mentoring. The training phase was conducted through material delivery and hands-on practice on marketplace usage, product photography, product description writing, and packaging techniques. The awareness enhancement phase aimed to build understanding of the importance of digital transformation and business legality, while the mentoring phase ensured the practical implementation of digital marketing strategies. The results showed a significant improvement in participants’ knowledge and skills in creating marketplace accounts, uploading products, and applying safer and more professional packaging techniques. In addition, participants demonstrated increased readiness to utilize digital technology as a marketing tool. This activity proves that digital marketing training and mentoring are effective in enhancing the capacity of MSME actors and supporting sustainable rural economic development.
Pages: 60-68Views: 100 Downloads: 73TRANSFORMASI UMKM MENUJU EKONOMI BERKELANJUTAN MELALUI STRATEGI DIGITAL MARKETING DAN PENGELOLAAN KEUANGAN DI DESA KEPUHDOKO
Muhammad Rahman Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Elsa Rahma Alya Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Muhammad Faris Syafiudin Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Belinda Ayu Kusuma Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Kristin Juwita Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaThis community service program, conducted through the Community Service Learning initiative, was implemented in Kepuhdoko Village, Tembelang District, Jombang Regency, with the primary partner being a catering-based micro enterprise known as "Danish Shop," operated by Mrs. Sulastri. Problems identified through field observation and structured interviews encompassed low financial literacy among business operators, the absence of separation between personal and business financial records, and limited market penetration attributable to the suboptimal utilization of digital technology as a promotional medium. This program aimed to strengthen the operational capacity of micro, small, and medium enterprises (MSMEs) across two primary dimensions: simple financial recordkeeping grounded in business entity separation principles, and the implementation of digital marketing strategies through the TikTok platform. The program was executed through three mutually integrated stages, comprising a preparatory stage involving needs assessment and instructional material development; an implementation stage consisting of interactive socialization and training conducted on January 25, 2026 at the Kepuhdoko Village Hall; and a monitoring and intensive mentoring stage carried out on February 8, 2026 at the partner's business premises. Findings indicated a measurable improvement in participants' comprehension of fundamental digital marketing concepts and simple financial recordkeeping practices, alongside the development of the partner's independent capacity to create, manage, and produce visual promotional content through the TikTok platform. Nevertheless, the impact on sales volume growth could not be assessed significantly within the short term, as meaningful adaptation to the digital marketing ecosystem requires sustained effort and operational consistency. This program concludes that a participatory, practice-based mentoring approach is demonstrably more effective in building MSME capacity than conventional instructional delivery. The continuity of mentoring programs constitutes a fundamental prerequisite for ensuring that program outcomes yield measurable long-term contributions to sustainable enterprise development.
Pages: 69-81Views: 108 Downloads: 76DIGITALISASI TATA KELOLA ADMINISTRASI DAN PUBLIKASI POTENSI DESA MELALUI PENGEMBANGAN WEBSITE RESMI BEDAHLAWAK.ID
Riska Audina Rizqiyah Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Amelia Sasmita Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Dzilsailma Amalia Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Putri Maulidyah Syaharani Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Widy Taurus Sandy Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaBedahlawak Village faces several challenges in bureaucratic efficiency and information dissemination due to its reliance on a manual administrative system prone to data errors and slow service delivery. This flagship KKN program aims to design and launch the official website bedahlawak.id as the digital hub for the Village Information System (SID). Implementation methods included field observation, data collection on village potential, system development, and outreach and training for village officials. The result of this activity is a digital platform capable of integrating population data, providing self-administration services, and comprehensively showcasing local MSME products. The website launch has resulted in more transparent village governance, accelerated access to public services for the community, and enhanced global promotion of Bedahlawak Village's economic potential.
Pages: 82-90Views: 134 Downloads: 83UMKM TRANSFORMATION: PENGEMBANGAN USAHA MELALUI LEGALITAS DAN BRANDING DESA KEDUNGLOSARI KECAMATAN TEMBELANG JOMBANG
Dwi Nanda Adelia Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Mardi Astutik Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Amelia Eka Noviyanti Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Dwi Septia Nur Amalia Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Nella Rizki Amaliah Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaMSMEs play an important role in supporting the village economy and improving community welfare. However, MSMEs in Kedunglosari Village, Tembelang District, Jombang Regency still face several challenges, particularly related to business legality and branding development. Many business owners do not yet have a Business Identification Number (NIB) and have not optimally utilized visual identity and digital media to support business promotion.This community service program aims to improve the understanding and capabilities of MSME actors regarding the importance of business legality, branding strategies, and the utilization of digital platforms such as Google Maps. The methods used in this activity include observation, socialization, and direct mentoring for business owners. The results show an increase in participants’ understanding of the importance of business legality. In addition, the program produced several outputs, including the registration of business locations on Google Maps and the provision of banners as visual business identities. This program is expected to encourage MSMEs to manage their businesses more professionally, increase consumer trust, and expand market reach. Therefore, the program is expected to contribute to sustainable village economic growth.
Pages: 91-98Views: 127 Downloads: 71OPTIMALISASI POTENSI EKONOMI DESA PULOGEDANG MELALUI PENDAMPINGAN LEGALITAS NIB DAN WORKSHOP DIGITAL BRANDING UMKM
Diah Kusuma Ayu Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Nurali Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Devita Eka Damayanti Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Ailsa Zayyan Clara Institut Teknologi dan Bisnis PGRI Dewantara Jombang Indonesia , Annisa Ayu Akhmada Institut Teknologi dan Bisnis PGRI Dewantara Jombang IndonesiaThis community service program aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in Pulogedang Village through business legalization assistancespecifically obtaining a Business Identification Number (NIB) and digital branding training. The main challenges faced by the partners include low rates of business legalization and limited capabilities in digital marketing. The method used is a participatory approach with activity stages including outreach, NIB registration assistance, and digital branding workshops using the Canva app. The activities were conducted over one week, involving approximately 20 MSME operators. The results showed that about 70% of participants successfully registered their businesses, and 60% obtained an NIB. Additionally, approximately 80% of participants were able to independently create digital promotional designs and began utilizing social media as a marketing tool. This program has proven effective in enhancing the understanding and skills of SME operators, as well as fostering increased business professionalism. Thus, the integration of business legalization assistance and digital branding training represents an effective approach in supporting the sustainable development of SMEs.
Pages: 99-109Views: 98 Downloads: 67EDUKASI PENANAMAN HIDROPONIK SEDERHANA UNTUK WARGA DESA GABUSBANARAN
Firmansyah Maulana Institut Teknologi Dan Bisnis Pgri Dewantara Jombang Indonesia , Arina Masudah Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Auliya Sofia Rahma Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Nurus Shobah Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Hima Nur Hamidah Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaHousehold food security has become a crucial issue amid fluctuating vegetable prices and the diminishing availability of productive land in residential areas. Gabusbanaran Village possesses significant human resource potential, yet limited space due to dense housing remains a major obstacle to conventional farming. This community service program aims to equip residents, specifically housewives (PKK) and youth groups (Karang Taruna), with practical hydroponic cultivation skills. The program employed a participatory approach, combining theoretical sessions on utilizing plastic bottle waste with hands-on practice in assembling PVC pipe installations using a wick system. The results indicated a significant improvement in residents' understanding of hydroponic efficiency, particularly its independence from electrical energy and its ease of maintenance in confined spaces. Participant enthusiasm was reflected in active discussions regarding installation placement techniques and the selection of pakcoy as a primary commodity for daily consumption. This program is expected to be a foundational step toward achieving sustainable household food independence in Gabusbanaran Village.
Pages: 110-116Views: 90 Downloads: 52PELATIHAN PENCATATAN DAN PENYUSUNAN LAPORAN KEUANGAN SEDERHANA UNTUK MENINGKATKAN KAPASITAS UMKM DI DESA TAMPINGMOJO
Nur Anisah Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Yuniep Mujati Suaidah Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Erminati Pancaningrum Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaThis training activity aims to improve the understanding and skills of Micro, Small, and Medium Enterprises (MSMEs) in recording transactions and preparing simple financial statements. The main problem faced by MSMEs is the lack of optimal financial transaction recording, which makes it difficult for business owners to accurately assess their business conditions. The training materials include basic concepts of financial recording, types of MSME transactions, preparation of journals and ledgers, and the development of financial statements such as income statements and balance sheets. In addition, the training introduces the digitalization of financial reporting through the use of financial applications to support more effective business management. The training method is carried out through the delivery of theoretical materials combined with hands-on practice in recording transactions. The results show that participants are able to understand the importance of financial recording as a basis for decision-making, monitor business performance, and improve their ability to prepare simple financial statements. With this training, it is expected that MSMEs will be able to manage their finances in a more organized, transparent, and sustainable manner, thereby enhancing business performance and competitiveness in the digital era.
Pages: 117-126Views: 87 Downloads: 58PEMBERDAYAAN MASYARAKAT MELALUI INOVASI PENGOLAHAN LIMBAH BIJI SALAK MENJADI PRODUK KOPI DI DESA JATIWATES KECAMATAN TEMBELANG KABUPATEN JOMBANG
Ayu Andira Aprilia Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Hadi Sucipto Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Faustina Ardelia Putri Yuardini Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Ahmad Faiz Imaduddin Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaInovasi pemanfaatan limbah merupakan kunci dalam menciptakan nilai tambah ekonomi berbasis potensi lokal di Desa Jatiwates, Kecamatan Tembelang, Jombang. Desa ini memiliki potensi buah salak yang melimpah, namun selama ini bijinya hanya menjadi limbah organik yang tidak termanfaatkan. Program ini memperkenalkan inovasi produk berupa kopi biji salak, sebuah minuman alternatif inovatif yang memiliki aroma dan rasa unik, rendah kafein, serta kaya akan antioksidan untuk kesehatan. Program ini berfokus pada pemberdayaan ibu-ibu PKK Desa Jatiwates sebagai mitra strategis karena peran penting mereka dalam kegiatan kemasyarakatan dan potensi mereka untuk menjadi produsen kreatif. Metode yang digunakan meliputi sosialisasi teori dan demonstrasi praktik langsung, yang mencakup seluruh tahapan produksi: mulai dari pencucian, pengeringan, penyangraian (roasting), penggilingan, hingga teknik pengemasan dan branding produk yang modern. Hasil dari inovasi ini tidak hanya memberikan solusi lingkungan terhadap residu pertanian, tetapi juga mentransformasi peran ibu-ibu PKK dari konsumen menjadi wirausaha (entrepreneur) yang mandiri. Produk kopi biji salak ini diharapkan menjadi embrio ekonomi kreatif desa yang kompetitif, mampu meningkatkan pendapatan rumah tangga, dan memperkuat kemandirian ekonomi perempuan di Desa Jatiwates.
Pages: 127-135Views: 125 Downloads: 91PENGUATAN KAPASITAS UMKM MELALUI WORKSHOP DAN PENDAMPINGAN DIGITAL MARKETING DI DESA TAMPINGMOJO
Najwa Tiara Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Ratna Dwi Jayanti Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Lely Nur Chabibah Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Silvi Dina Sari Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Elza Shintiya Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaUsaha Mikro, Kecil, dan Menengah (UMKM) di Desa Tampingmojo berperan penting dalam mendukung perekonomian masyarakat setempat. Meskipun demikian, pelaku usaha masih menghadapi berbagai keterbatasan, terutama dalam memanfaatkan digital marketing dan pengelolaan usaha berbasis teknologi. Melalui program Kuliah Kerja Nyata (KKN), kegiatan pengabdian ini dilakukan dengan tujuan untuk meningkatkan kemampuan pelaku UMKM melalui pelaksanaan workshop digital marketing yang dilengkapi dengan pendampingan secara langsung. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu observasi, wawancara, dokumentasi, pelaksanaan workshop, serta pendampingan dalam penerapan strategi pemasaran digital. Hasil kegiatan menunjukkan bahwa pada kondisi awal, sebagian besar pelaku UMKM masih mengandalkan metode pemasaran konvensional dengan tingkat pemahaman digital yang terbatas. Setelah mengikuti workshop, terlihat adanya perubahan yang cukup signifikan, baik dari segi pemahaman maupun keterampilan peserta, khususnya dalam pembuatan akun bisnis, penyusunan konten promosi, serta pemanfaatan media sosial dan Google Maps sebagai media pemasaran. Berdasarkan hasil perbandingan sebelum dan sesudah kegiatan, terjadi peningkatan sebesar 65% pada pelaku UMKM, yang menunjukkan adanya perkembangan dalam kemampuan digital mereka. Selain itu, peserta juga menunjukkan respon yang positif dengan tingkat partisipasi yang tinggi serta meningkatnya kesadaran akan pentingnya pemanfaatan teknologi dalam menjalankan usaha. Dampak kegiatan mulai terlihat dari semakin luasnya jangkauan pemasaran serta meningkatnya kesiapan pelaku UMKM dalam menghadapi persaingan di era digital. Dengan demikian, kegiatan workshop yang disertai pendampingan ini dapat menjadi salah satu langkah yang efektif dalam mendorong pemberdayaan sekaligus meningkatkan daya saing UMKM di Desa Tampingmojo.
Pages: 136-145Views: 83 Downloads: 67PERAN PENGETAHUAN, KEAMANAN, DAN EFISIENSI DALAM MENDORONG MINAT MENGGUNAKAN FITUR CARDLESS WITHDRAWAL BANK BCA PADA MAHASISWA DI KOTA SEMARANG
Fiqih Fatkhur Rahma Universitas BPD Indonesia , Rahmi Yuliana Universitas BPD IndonesiaPerkembangan layanan perbankan digital menuntut perbankan untuk terus berinovasi dalam menghadirkan layanan yang praktis, aman, dan efisien, salah satunya melalui fitur cardless withdrawal. Penelitian ini bertujuan untuk mengkaji pengaruh pengetahuan, keamanan, dan efisiensi terhadap minat mahasiswa di Kota Semarang dalam menggunakan fitur cardless withdrawal Bank BCA. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data dilakukan melalui penyebaran kuisioner kepada 100 responden mahasiswa yang merupakan nasabah Bank BCA, dengan teknik purposive sampling. Data yang diperoleh dianalisis menggunakan metode regresi linear berganda dengan bantuan perangkat lunak SPSS versi 29. Hasil penelitian menunjukkan bahwa variabel pengetahuan, keamanan, dan efisiensi berpengaruh positif dan signifikan terhadap minat menggunakan fitur cardless withdrawal. Variabel efisiensi memiliki pengaruh paling dominan, disusul oleh keamanan dan pengetahuan. Hasil penelitian ini diharapkan dapat memberikan kontribusi bagi pihak perbankan dalam merumuskan strategi pengembangan dan peningkatan adopsi layanan perbankan digital, khususnya di kalangan mahasiswa.
Pages: 146-156Views: 90 Downloads: 51OPTIMALISASI MODEL BISNIS PT POS INDONESIA CABANG JOMBANG MELALUI PENDAMPINGAN BUSINESS MODEL CANVAS
Rita Mutiarni Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Indra Kurniawan Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Beni Sucipto Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Diah Kusuma Ayu Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Anita Rahmawati Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaPersaingan industri logistik yang semakin kompetitif menuntut perusahaan untuk terus melakukan inovasi model bisnis agar mampu mempertahankan daya saing dan memenuhi kebutuhan pelanggan yang terus berkembang. PT Pos Indonesia Cabang Jombang sebagai mitra dalam kegiatan Pengabdian kepada Masyarakat (PKM) menghadapi kebutuhan untuk mengevaluasi dan mengoptimalkan model bisnisnya secara lebih sistematis. Kegiatan ini bertujuan mendampingi mitra dalam menyusun rekomendasi pengembangan model bisnis menggunakan pendekatan Business Model Canvas (BMC). Metode pelaksanaan menggunakan pendekatan pendampingan partisipatif yang meliputi observasi, identifikasi kebutuhan, Focus Group Discussion (FGD), penyusunan Business Model Canvas, serta evaluasi hasil pendampingan. Seluruh tahapan dilakukan secara kolaboratif bersama manajemen PT Pos Indonesia Cabang Jombang. Hasil kegiatan menunjukkan bahwa pendampingan menghasilkan rancangan Business Model Canvas usulan yang memberikan penguatan pada beberapa elemen utama, yaitu perluasan segmen pelanggan, pengembangan proposisi nilai berbasis layanan digital, optimalisasi saluran layanan, penguatan hubungan pelanggan, pengembangan kemitraan strategis, serta peningkatan aktivitas utama yang mendukung transformasi bisnis. Selain menghasilkan dokumen Business Model Canvas, kegiatan ini juga meningkatkan pemahaman manajemen mengenai keterkaitan antar elemen model bisnis sebagai dasar penyusunan strategi yang lebih adaptif. Pendampingan berbasis Business Model Canvas terbukti menjadi pendekatan yang efektif dalam mendukung pengembangan model bisnis serta meningkatkan kapasitas strategis organisasi.
Pages: 157-166Views: 72 Downloads: 66Latest publications
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