Vol. 7 No. 1 (2025): PROSIDING SNEBDEWA 2025
Published:
2025-07-09
Artikel
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PENGUATAN KETERAMPILAN KULINER SEBAGAI UPAYA MENDORONG UMKM RUMAHAN DI DESA GROBOGAN
Nurali Nurali Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Zuhroh Siti Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Kurniawan Indra Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Rafita Dwi Apriliana Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaGrobogan Village, Mojowarno District, Jombang Regency has quite large human resource potential, especially among housewives. However, until now this village does not have a Micro, Small, and Medium Enterprise (MSME) that is developing independently. One of the main obstacles faced is the lack of understanding and initiative of mothers in developing businesses based on cooking skills. They only cook for household needs without considering business opportunities that can have economic value. The Shared Kitchen Program: Lebaran Creations was initiated to provide insight and training for housewives in processing gabus eggs as culinary products that have sales value. This activity involves direct practice, exploration of taste innovations, and discussions related to packaging and simple marketing strategies. The results of the program show that mothers are increasingly confident in producing better quality gabus eggs and are starting to consider home culinary business opportunities. As a follow-up, ongoing assistance is needed, especially in terms of marketing and business management, so that mothers can be better prepared to develop their products independently and contribute to local economic growth.
Pages: 1 - 8Views: 311 Downloads: 187PENINGKATAN KAPASITAS IBU RUMAH TANGGA DALAM MENCIPTAKAN PELUANG USAHA UNTUK PENGUATAN EKONOMI MASYARAKAT DESA KEDUNGPARI
Hidayati Nurul Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Purwanto Nuri Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Pancaningrum Erminati Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Muhamad Aziz Rohman Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaEntrepreneurship workshop with the theme "Elegant Hampers: Exclusive Creations for Loved Ones" in Kedungpari Village aims to improve the skills of housewives in making hampers with high selling value. Village communities, especially housewives, often have free time that can be used to produce creative products that have the potential to become business opportunities. Hampers, as a product that is in high demand with aesthetic appeal, are an ideal choice for a home business that can be done with low capital. This training focuses on the selection of quality materials, attractive designs, packaging techniques, and effective marketing strategies, with the aim of improving the family economy through handicraft businesses. The implementation of this workshop involves theory and practice sessions that teach housewives to make elegant hampers by utilizing local materials available around the village. Although there are challenges in terms of limited raw materials and marketing knowledge, participants are trained to face these obstacles and create competitive products. It is hoped that this workshop can provide sustainable entrepreneurial skills for housewives, so that they can open hamper businesses and improve the economic welfare of families in Kedungpari Village.
Pages: 9 - 16Views: 269 Downloads: 152SEMINAR DIGITAL MARKETING DI DESA SIDOKERTO GUNA MENINGKATKAN DAYA SAING UMKM DI ERA DIGITAL
Dwijayanti Ratna Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Prasetyo Deni Widyo Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Edgar Rekitana Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaThe community service team's work program was implemented with the theme of the Digital Marketing Seminar, aiming to increase the capacity of MSMEs in utilizing digital technology for business development. The fostered partners in this work program are MSME actors in Sidokerto Village who are engaged in various fields. The initial condition of the partners showed limited knowledge and skills in digital marketing, so that their businesses only relied on offline sales with limited market reach. The main problems faced include a lack of understanding of digital platforms, online marketing strategies, and content management to attract customer interest. The problem-solving methods applied (Panjalu, etc. 2024) include providing an understanding of the use of digital platforms such as Instagram, Facebook, and WhatsApp Business. In addition, partners are also given direction on creating interesting content and branding strategies to increase competitiveness and expand market reach. The implementation of activities is carried out through seminars and direct practice. The results of the coaching show changes in understanding digital marketing. Where MSME actors have been able to manage business accounts independently and implement simple digital marketing strategies.
Pages: 17 - 22Views: 270 Downloads: 140DIGITAL BUSINESS BOOST : TRANSFORMASI DIGITAL UMKM DESA LATSARI MOJOWARNO JOMBANG
Arrahima Irea Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Mutiarni Rita Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia , Faizah Arbiati Institut Teknologi Dan Bisnis PGRI Dewantara Jombang IndonesiaMicro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, but many business actors face obstacles in legal administration and digital marketing. MSMEs in Latsari Village, Mojowarno, Jombang, still have difficulty in obtaining Taxpayer Identification Numbers (NPWP), Business Identification Numbers (NIB), and optimizing their business promotion designs. Therefore, the ITEBIS PGRI Dewantara Jombang Community Service Team initiated the Digital Business Boost (DBB) program with the theme "Excellent MSMEs Through Digital Transformation." This program covers three main aspects, namely: 1). Assistance in making NPWP for MSMEs that do not yet have one. 2). Assistance in making NIB for business legality. 3). Creation of promotional designs for MSMEs that do not yet have attractive business banners. With direct assistance and digital education methods, this program has succeeded in helping several MSMEs complete their business administration and improve their branding. As a result, most MSMEs now have NPWP and NIB and get more attractive banner designs. This program is expected to be the beginning of the sustainability of MSME digitalization in the village
Pages: 23 - 28Views: 449 Downloads: 158
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