PENERAPAN PEMBERDAYAAN MASYARAKAT DALAM PEMANFAATAN JEJARING SOSIAL MEDIA (DIGITAL MARKETING) SEBAGAI PELUANG BISNIS DI DESA GAJAH KECAMATAN NGORO KABUPATEN JOMBANG
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How to Cite

Sutowo, B., & Rizkiyah, A. E. (2022). PENERAPAN PEMBERDAYAAN MASYARAKAT DALAM PEMANFAATAN JEJARING SOSIAL MEDIA (DIGITAL MARKETING) SEBAGAI PELUANG BISNIS DI DESA GAJAH KECAMATAN NGORO KABUPATEN JOMBANG. SNEB : Seminar Nasional Ekonomi Dan Bisnis Dewantara, 4(1), 155-158. Retrieved from https://ejournal.stiedewantara.ac.id/index.php/SNEB/article/view/1037

Abstract

The lecturer and student service program is a program that is held every year at the PGRI Dewantara College of Economics, Jombang. One of the places of service was held in Gajah Village, Ngoro District with the title "Community Empowerment Efforts in Utilizing Social Media Networks (digital Marketing) as a business opportunity in Gajah Village". Implemented work programs that have been made by lecturers and students based on the problems and potential that exist in the village. Overall work program Digital Marketing outreach training, Making social media platforms (Facebook and Instagram), Making BUMDes Agrotourism pamphlets, Bookkeeping assistance with BUMDes, Making BUMDes Vision and Mission and Active village hall cleaning activities

Keywords: Elephant Village Service, and Utilization of Social Media Networks (Digital Marketing)

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