ANALISIS TINGKAT KESIAPAN DAN IMPLEMENTASI DIGITALISASI PADA UMKM DI DESA MOJOKRAPAK
DOI:
https://doi.org/10.26533/sneb.v8i1.1618Abstract
Digital transformation is a key factor for village-level MSMEs to enhance competitiveness and expand market reach. However, most business owners in Mojokrapak Village still face obstacles such as low digital literacy and a heavy reliance on conventional methods in their business operations. This Student Study Service (KKN) program aims to improve the digital readiness of MSMEs through a Digitalization Workshop focused on strengthening practical skills. The methods used include field surveys, hands-on practice, and direct mentoring for 20 business owners. The results of the activity show a significant increase in participants' understanding, as they are now capable of utilizing social media as a promotional tool and using digital applications for more structured financial management. In conclusion, this program has successfully encouraged technology adoption among local entrepreneurs; therefore, continuous mentoring is recommended to strengthen the creative economy ecosystem in Mojokrapak Village in the long term.
Keywords:
MSMEs, Business Digitalization, Mojokrapak Village, Digital MarketingDownloads
References
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