PENINGKATAN KAPASITAS IBU RUMAH TANGGA DALAM MENCIPTAKAN PELUANG USAHA UNTUK PENGUATAN EKONOMI MASYARAKAT DESA KEDUNGPARI

Hidayati Nurul; Purwanto Nuri; Pancaningrum Erminati; Muhamad Aziz  Rohman

doi:10.26533/sneb.v7i1.1397

Authors

Hidayati Nurul Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia
Purwanto Nuri Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia
Pancaningrum Erminati Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia
Muhamad Aziz Rohman Institut Teknologi Dan Bisnis PGRI Dewantara Jombang Indonesia

DOI:

https://doi.org/10.26533/sneb.v7i1.1397

Abstract

Entrepreneurship workshop with the theme "Elegant Hampers: Exclusive Creations for Loved Ones" in Kedungpari Village aims to improve the skills of housewives in making hampers with high selling value. Village communities, especially housewives, often have free time that can be used to produce creative products that have the potential to become business opportunities. Hampers, as a product that is in high demand with aesthetic appeal, are an ideal choice for a home business that can be done with low capital. This training focuses on the selection of quality materials, attractive designs, packaging techniques, and effective marketing strategies, with the aim of improving the family economy through handicraft businesses. The implementation of this workshop involves theory and practice sessions that teach housewives to make elegant hampers by utilizing local materials available around the village. Although there are challenges in terms of limited raw materials and marketing knowledge, participants are trained to face these obstacles and create competitive products. It is hoped that this workshop can provide sustainable entrepreneurial skills for housewives, so that they can open hamper businesses and improve the economic welfare of families in Kedungpari Village.

Keywords:

Entrepreneurship, Elegant Hampers, Housewives

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