Meningkatkan Perekonomian Warga Desa Melalui Scale Up Dan Digitalisasi UMKM Di Desa Jatibanjar

Authors

  • Chusnul Rofiah STIE PGRI Dewantara Jombang Indonesia
  • Rita Mutiarni STIE PGRI Dewantara Jombang Indonesia
  • M. Adi Suseno STIE PGRI Dewantara Jombang Indonesia

Abstract

Abstract

Jatibanjar Village, a rural area in Indonesia, faces significant economic challenges with limited access to markets and technology in the traditional MSME sector. Through a scale-up approach and digitalization of MSMEs, this village is trying to overcome these obstacles. The benefits of these efforts are manifold. Increasing the production scale of MSMEs can create new jobs and increase people's income. Digitalization enables wider market access through online sales and marketing via social media, presenting significant growth opportunities. Innovation in products and production processes can increase the competitiveness of MSMEs, enabling them to compete in an increasingly competitive market. Collaboration between government, financial institutions and local communities is needed to achieve the full potential of this effort. With the right support, Jatibanjar Village can become an example for other villages in achieving inclusive and sustainable economic growth, overcoming population migration, and improving overall community welfare.

Keywords: Scale Up and Digitalization, Jatibanjar Village, MSME sector.

 

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Published

2024-03-31

How to Cite

Meningkatkan Perekonomian Warga Desa Melalui Scale Up Dan Digitalisasi UMKM Di Desa Jatibanjar. (2024). SNEB : Seminar Nasional Ekonomi Dan Bisnis Dewantara, 6(1), 63-72. https://ejournal.stiedewantara.ac.id/SNEB/article/view/1298