Pelatihan Pemasaran Digital Bawang Goreng Sebagai Produk Unggulan Guna Peningkatan Perekonomian Masyarakat di Desa Pandanblole

Abstract

Abstrack

The potential that rural communities have is natural resources through agriculture. This potential can be optimized through increasing village human resources, especially how to process agricultural products so that they can be marketed effectively. The focus of community service activities is assisting with socialization related to digital marketing of fried onions through the PKK of Pandanblole Village, Ploso, Jombang, in order to increase women's empowerment and the economy of the local community. The description of these activities is: 1. Direct observation and interviews with local farmers and pkk leaders 2. Conduct discussions and discussions about how to increase the economic value of shallots 3. Create a logo, determine packaging design and marketing strategies 4. Carry out re-examination, and from various perspectives. The community service activities carried out by the writing team, with the help of students, were carried out diligently for more than a month during February 2024. The implementation was carried out directly through the village PKK team to carry out outreach and assistance to other PKK members with the hope that PKK members could become a driving force for women's empowerment. in the village. Community service activities involving students have provided many benefits, especially for women in Pandanblole village. Some of the work of the author and the team are: 1) Increasing the knowledge of residents, especially women, regarding processed shallot products which can be used as business objects to improve the economy, 2) Increasing experience in marketing products villages through digital markets.

Keywords: Village Economy, Women's Empowerment, Digital Marketing.