Penggunaan Sosial Media Dalam Pemasaran guna Meningkatkan Penjualan UMKM di Desa Kebonagung Kecamatan Ploso Kapubaten Jombang
Vol. 6 No. 1 (2024), Artikel
Vol. 6 No. 1 (2024)

Penggunaan Sosial Media Dalam Pemasaran guna Meningkatkan Penjualan UMKM di Desa Kebonagung Kecamatan Ploso Kapubaten Jombang

Artikel
Published March 31, 2024
Nurul Hidayati
STIE PGRI Dewantara Jombang
Dimas Affan Mandika
STIE PGRI Dewantara Jombang
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Hidayati, N., & Mandika, D. A. (2024). Penggunaan Sosial Media Dalam Pemasaran guna Meningkatkan Penjualan UMKM di Desa Kebonagung Kecamatan Ploso Kapubaten Jombang. SNEB : Seminar Nasional Ekonomi Dan Bisnis Dewantara, 6(1), 99-104. Retrieved from https://ejournal.stiedewantara.ac.id/index.php/SNEB/article/view/1304
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Abstract

Abstract

The UMKM Kambing Etawa location is in Dusun Balongrejo, Desa Kebonagung, in the Ploso commune. In the beginning, Bapak Arimad established the UMKM susu kambing etawa in 2020, utilizing only a few kambing etawa ekors and arranging the susun in a traditional manner. This UMKM produces several products from etawa kambing. Every day, there is a growing desire for the susu kambing etawa product. Due of this, Bapak Arimad began to strengthen their bond by increasing the number of etawa kambing and creating more canggih kandang. Additionally, he encourages etawa kambing to be competitive.
Keywords: Susu Kambing Etawa, UMKM Kebonagung, and Pemasaran

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