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Abstract
The development of digital technology has forced UMKM players to change the way they market their businesses in order to remain competitive in an increasingly fierce market. Sentul Village has considerable potential for small and medium-sized businesses, but many entrepreneurs still face obstacles in building their product brands, especially in managing business social medi and displaying attractive product catalog photos. This digital-based Product Branding Workshop program was implemented as part of community service. The goal was to improve the understanding and skills of UMKM players in using business social media and artificial intelligence (AI) technology to create product catalog photos. The methods used in the implementation of the activity included material explanations, hands-on exercises, and guidance in using AI-based tools. The results of the activity showed that participants gained a better understanding of the importance of digital branding, were able to manage business social media more professionally, and could create more attractive product catalog photos that were suitable for digital promotion. This activity is expected to make UMKM in Sentul Village more competitive and encourage the continuous use of digital technology.
References
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