Abstract
Abstract
Micro, Small and Medium Enterprises (UMKM) are businesses that play an important role in the national economy. Currently, UMKM are intensively implemented in various regions in Indonesia. One of the villages in Plandaan sub-district that runs this business, there are many UMKM that have been established, one of which is in the field of catfish cultivation in Jombang Regency. The problem formulation for this research is how online marketing strategies are carried out by UMKM players cultivating catfish in developing their business. This research aims to determine the marketing strategy of Catfish Cultivation UMKM in developing their business in the cultivation sector. It is hoped that this research will have theoretical and practical benefits that will help in implementing online marketing strategies in developing their business. This activity was completed well by the author and the group student team. We provided counseling and business assistance during the activity. Hopefully this activity will help small and medium enterprises (UMKM) in Gebangbunder village to develop.
Keywords: UMKM, Budidaya Lele, Pemasaran Online