Optimalisasi Potensi Unggulan Durian Jenis Mbah Woro Peninggalan Leluhur Desa Karangan, Kecamatan Bareng, Kabupaten Jombang
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How to Cite

Chusnul Rofiah, & Fera Anggraeni. (2023). Optimalisasi Potensi Unggulan Durian Jenis Mbah Woro Peninggalan Leluhur Desa Karangan, Kecamatan Bareng, Kabupaten Jombang. SNEB : Seminar Nasional Ekonomi Dan Bisnis Dewantara, 5(1), 95-102. https://doi.org/10.26533/sneb.v5i1.1132

Abstract

Mbah Woro Durian, a 'trade mark' in Karangan Village because it first grew near the grave of a village elder named Mbah Woro around 200 years ago. So far, mbah woro durian is only enjoyed directly, and there are not many processing innovations to make food or snacks from processed durian. This community service activity (PKM) aims to optimize the processing of Mbah Woro durian meat in Karangan Village, Bareng District so that it becomes a product that has economic value and is innovative. This community service activity was carried out intensively for 1 month in February 2023 with a schedule agreed between the team and the fostered partners. From the results of intensive activities that have been carried out, satisfactory results were obtained. Mitrabinaan is able to increase sales turnover. Partners also have their own logo and have social media to improve product branding. From the results of the community service that has been carried out for 1 month by the team, it is hoped that this program can be continued by the local village government. The fostered partners are growing.

Keywords: Utilization Of The Potential Of Karang Village, Mbah Woro Durian, Durian Processed Innovation

 

https://doi.org/10.26533/sneb.v5i1.1132
PDF (Bahasa Indonesia)

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