SNEB : Seminar Nasional Ekonomi dan Bisnis Dewantara

Membangun Kemandirian Ekonomi Perempuan melalui Program Pelatihan Kerajinan Manik-Manik di Desa Pagertanjung, Kecamatan Ploso, Kabupaten Jombang

Rachyu Purbowati — 2024-03-31

Abstract

One of the important aspects of economic development in the countryside is the economic independence of women. However, women often face challenges in achieving economic independence, such as limited access to education and skills training. To solve this problem, the author and a group of students in Pegertanjung Village, Ploso district, Jombang district created a hand-made hand-making training program from manic-manic to enhance women's economic independence. The target in this program is the Mother's Family Welfare Enhancement (PKK) in Pegertanjung Village, Ploso district, Jombang district. As for the range of activities included in the craft training program. Firstly, to prepare the raw materials for the manufacture of manic-manic. Secondly, manic manufacturing guided by experts with experience in manic - manic crafts. Thirdly, socialization of market share as well as profit from the sale of handicrafts manic. The event ended with a joint photo session. The writers and the student have completed the activity well. Getting this training program, mothers can increase their incomes and become more self-sufficient.

Keywords: Economic Independence, Mothers of the PKK

Sosialisasi Manajemen Organisasi Kepada Karang Taruna Untuk Meningkatkan Kinerja Organisasi dan memberikan manfaat kepada Masyarakat

Lina Nasihatun Nafidah — 2024-03-31

Abstract

Socialization is a learning process of interaction with the community. This service activity aims to provide education to youth and young women of Karang Taruna so that they can understand organizational management well. Specifically, the goal to be achieved is to increase the understanding and skills of youth organization members in managing the organization effectively and efficiently. This activity is carried out in community service by providing knowledge such as strategic planning, organizing, leadership, time management and interpersonal communication. The results of this community service activity show that Karang Taruna in Plabuhan Village has made more effective and efficient changes in the management of its organization, this is proven by the cooperation of Karang Taruna members in carrying out activities. With this outreach, it is hoped that youth organization members can understand the importance of organizational management in achieving goals in daily activities and youth organization members can improve organizational performance and provide greater benefits to the surrounding community.

Keywords: Socialization, Organizational Management, Karang Taruna

Peranan Digital Marketing Bagi UMKM dan Pelatihan Excel Guna Persiapan Prakerja Demi Kesejahteraan Masyarakat Daditunggal

Kristin Juwita — 2024-03-31

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an alternative source of income that influences the economic income of the community in Daditunggal Village. The results of a survey conducted by the writing team show that the application of digital marketing has had a positive impact in increasing market access for Micro, Small and Medium Enterprises (MSMEs) in Daditunggal Village. Apart from that, the writing team also conducted Excel program training to help strengthen the technical and managerial skills of Micro, Small and Medium Enterprises in managing their businesses efficiently and improve the skills of the youth of Daditunggal Village as a preparation for entering the world of work. The people of Daditunggal Village experience limitations in managing their business in the current digital era and the lack of skills in operating Excel programs faced by young people is preventing young people from being accepted into the world of work. For this reason, the writing team carried out activities to develop or expand marketing strategies for Micro, Small and Medium Enterprises (MSMEs) in Daditunggal Village. These activities included making business names and logos, making banners and creating social media accounts as well as providing excel training which was attended by the youth of Daditunggal Village. This activity has been completed well and provided maximum results for MSMEs and youth in Daditunggal Village

Keywords: Micro, Small and Medium Enterprises in Daditunggal Village, Digital Marketing, Excel

Sosialisasi Manajemen Keuangan dan Peran PIRT dalam Transformasi Digital UMKM di Desa Bawangan

Aminin Aminin — 2024-03-31

Abstract

Micro, Small & Medium Enterprises are one form of community activity that is most often found in rural areas. Trading or buying and selling activities are considered one of the easiest and simplest efforts to fulfill economic needs. As happened in Bawangan Village which is located in Ploso District, where almost the majority of people carry out trading activities with capital of no more than IDR 3,000,000. making it difficult to develop the business being run. Apart from that, understanding of the importance of having a permit for a business is still very limited. One of the permits that a home-scale business needs to know about is the Home Industry Food Permit (PIRT). For this reason, the author and a team of students who are carrying out Real Work Lectures in Bawangan Village are carrying out outreach activities related to the importance of financial management and the role of home industry business permits for MSMEs in Bawangan Village. This activity was carried out by the author together with a team of students.

Keywords: MSMEs, Bawangan Village, Financial Management, PIRT

Peningkatan Strategi Pemasaran Online Pada UMKM Desa Gebangbunder

Ratna Dwi Jayanti — 2024-03-31

Abstract

Micro, Small and Medium Enterprises (UMKM) are businesses that play an important role in the national economy. Currently, UMKM are intensively implemented in various regions in Indonesia. One of the villages in Plandaan sub-district that runs this business, there are many UMKM that have been established, one of which is in the field of catfish cultivation in Jombang Regency. The problem formulation for this research is how online marketing strategies are carried out by UMKM players cultivating catfish in developing their business. This research aims to determine the marketing strategy of Catfish Cultivation UMKM in developing their business in the cultivation sector. It is hoped that this research will have theoretical and practical benefits that will help in implementing online marketing strategies in developing their business. This activity was completed well by the author and the group student team. We provided counseling and business assistance during the activity. Hopefully this activity will help small and medium enterprises (UMKM) in Gebangbunder village to develop.

Keywords: UMKM, Budidaya Lele, Pemasaran Online

Sosialisasi Pendaftaran NIB, P-Irt, Halal Self Declare Umkm Menuju Go E-Catalog Desa Tondowuulan

Dwi Ermayanti Susilo — 2024-03-31

Abstract

This study deals with the implementation of socialization of NIB (Nomor Materuk Berusaha), P-IRT (Production of Household Industry), Halal Self Declare, as well as the use of Go E-Catalog for UMKM in Tondowulan Village. The main objective of this socialization is to increase the understanding and participation of UMKM actors in obtaining the required product binding certificates and to set up the orm Go E-Catalog platform to expand the market. It is hoped that this effort will make a positive contribution to the economic development and well-being of the people in Tondowulan Village.

Keywords : NIB; P-IRT; Halal Self Declare; UMKM; E-Catalog

Sosialisasi Produk Digital Maketing Dalam Mengoptimalkan Potensi Ekonomi Masyarakat Desa Purisemanding

Widy Taurus Sandy — 2024-03-31

Abstract

Service is important for the STIE PGRI DEWANTARA academic community to understand rural conditions and their relationship to curriculum planning to find out the support and problems that exist in the community. This program will run for approximately one month in February 2023. The expected results include the formation of strong individuals who care when serving the community. The lack of knowledge about digital marketing poses challenges for the development and marketing of Micro, Small and Medium Enterprises (MSMEs) in Purisemanding village. The process includes coordination with village officials, interviews with MSME stakeholders, preparing materials based on the needs of MSMEs in Purisemanding village, and holding digital marketing outreach events. Implementation of the digital marketing outreach program is one type of community development carried out by the group in Purisemanding village. This program aims to increase knowledge about the importance of digital marketing for MSMEs to increase sales and business development. The activity stages include collecting data on MSME information, outreach targets to village officials, the community and MSME stakeholders, as well as implementing programs in collaboration with the community service team.

Keywords: Community Empowerment, Digital Marketing, Rural Development,

Pelatihan Pemasaran Digital Bawang Goreng Sebagai Produk Unggulan Guna Peningkatan Perekonomian Masyarakat di Desa Pandanblole

Mardi Astutik — 2024-03-31

Abstrack

The potential that rural communities have is natural resources through agriculture. This potential can be optimized through increasing village human resources, especially how to process agricultural products so that they can be marketed effectively. The focus of community service activities is assisting with socialization related to digital marketing of fried onions through the PKK of Pandanblole Village, Ploso, Jombang, in order to increase women's empowerment and the economy of the local community. The description of these activities is: 1. Direct observation and interviews with local farmers and pkk leaders 2. Conduct discussions and discussions about how to increase the economic value of shallots 3. Create a logo, determine packaging design and marketing strategies 4. Carry out re-examination, and from various perspectives. The community service activities carried out by the writing team, with the help of students, were carried out diligently for more than a month during February 2024. The implementation was carried out directly through the village PKK team to carry out outreach and assistance to other PKK members with the hope that PKK members could become a driving force for women's empowerment. in the village. Community service activities involving students have provided many benefits, especially for women in Pandanblole village. Some of the work of the author and the team are: 1) Increasing the knowledge of residents, especially women, regarding processed shallot products which can be used as business objects to improve the economy, 2) Increasing experience in marketing products villages through digital markets.

Keywords: Village Economy, Women's Empowerment, Digital Marketing.

Mengoptimalkan Media Sosial Untuk Meningkatkan Branding Melalui Sosialisasi Digital Marketing Bagi Remaja di Desa Jatimlerek

Indra Kurniawan — 2024-03-31

Abstract

This article discusses efforts to develop economic potential through digital marketing strategies in Jatimlerek Village, Plandaan District, Jombang Regency. This research was conducted by lecture and students of the STIE PGRI Dewantara Jombang during 30 days. The background to this article is the minimal availability of economic potential in Jatimlerek Village. The aim of this research is to provide provisions for business actors, especially teenagers, in developing economic potential in the digital era. The method used in this research is socialization. The research results show that Jatimlerek Village has economic potential in the agricultural sector. The majority of people are commodities in this sector. The workshop was held to provide an understanding of digital marketing, E-Commerce, and the use of social media in business. This community service allows MSMEs in Jatimlerek Village to set up online shops and promote their goods through markets and social media and ultimately make more money. Jatimlerek Village MSMEs can expand their market by opening their online shop. Apart from that, the design of MSME product packaging and websites is an external part of this community service activity. This program fulfills the tri dharma of higher education and provides community service. Apart from that, this program helps government programs to improve the ability of MSMEs to compete in the global market and improve the welfare of local communities The conclusion of this research is that digital marketing can be a solution in developing the economic potential of Jatimlerek Village. The MSME Workshop Program provides provisions for business actors to compete in the digital era. Even though the results are not yet significant, this program has the potential to help people adopt economic digitalization.

Keywords: Digital Marketing, MSMEs, E-Commerce, Teenagers

Mengoptimalkan Branding Menggunakan Media Sosial Melalui Sosialisasi Digital Marketing dan Pembukuan Keuangan Bagi Pelaku UMKM di Desa Kedungdowo

Lilik Pujiati — 2024-03-31

Abstract

Efforts in Kedungdowo Village, Ploso District, Jombang Regency, to develop economic potential through digital marketing strategies will be discussed in this article. This study was carried out by lecture and students in the context of STIE PGRI Dewantara Jombang in 2024 which was carried out for 30 days (1 month). The aim of this research is to help micro, small and medium enterprises (MSMEs) develop economic potential in the digital era. This research uses the socialization method of presenting material. This research shows that Kedungdowo Village has economic potential in the pentol manufacturing industry, because most of the residents of Kedungdowo Village are pentol traders. The focus of holding this socialization is to increase knowledge about digital marketing, e-commerce, using social media for business, and creating easy-to-understand business bookkeeping. This study found that digital marketing can help develop the economic potential of Kedungdowo Village. Even though the results obtained are not significant enough, it is hoped that this MSME workshop program can help micro, small and medium enterprises (MSMEs) to be able to compete in the digital era.

Keywords: Kedungdowo, Digital Marketing, Micro Business, E-Commerce, Financial Bookkeeping

Meningkatkan Perekonomian Warga Desa Melalui Scale Up Dan Digitalisasi UMKM Di Desa Jatibanjar

Chusnul Rofiah — 2024-03-31

Abstract

Jatibanjar Village, a rural area in Indonesia, faces significant economic challenges with limited access to markets and technology in the traditional MSME sector. Through a scale-up approach and digitalization of MSMEs, this village is trying to overcome these obstacles. The benefits of these efforts are manifold. Increasing the production scale of MSMEs can create new jobs and increase people's income. Digitalization enables wider market access through online sales and marketing via social media, presenting significant growth opportunities. Innovation in products and production processes can increase the competitiveness of MSMEs, enabling them to compete in an increasingly competitive market. Collaboration between government, financial institutions and local communities is needed to achieve the full potential of this effort. With the right support, Jatibanjar Village can become an example for other villages in achieving inclusive and sustainable economic growth, overcoming population migration, and improving overall community welfare.

Keywords: Scale Up and Digitalization, Jatibanjar Village, MSME sector.

Penyusunan Laporan Keuangan dan Strategi Pemasaran UMKM pada Desa Kampung Baru

Omi Pramiana — 2024-03-31

Abstract

This study reviews the integration between preparing financial reports and marketing strategies to increase the competitiveness of Micro, Small and Medium Enterprises (UMKM) in Kampung Baru Village. Carried out as part of dedication, the implementation location in the village was chosen because of its significant economic potential but was faced with the challenges of limited capital, lack of promotion, and low interest in developing UMKM. This research implements the BUMDES & UMKM Development Socialization Program as a response to the problems faced. Analysis of financial reports and implementation of marketing strategies are the focus for increasing the competitiveness of UMKM. The findings indicate the need for assistance in preparing financial reports and implementing appropriate marketing strategies. The results of this research contribute to a deeper understanding of the importance of integration between the preparation of financial reports and marketing strategies in increasing the demand for UMKM at the village level.

Keywords: UMKM, preparing financial reports, marketing strategies, mentoring, sustainability.

Optimalisasi Peran UMKM Keripik Singkong Hanania Chips Untuk Pengembangan Usaha di Desa Plandaan

Siti Zuhro — 2024-03-31

Abstract

MSME residents of Plandaan village, Plandaan subdistrict, Jombang Regency, whose source of income is making cassava chips. It is a food ingredient that is often found by many people. One of the preparations that is popular with the public is cassava chips such as Hanania Chips which have a different taste from other cassava chips. And Hanania Chips produces using traditional methods both in terms of packaging and product marketing. However, in this program our focus will be in overcoming these problems, namely changing the packaging of cassava chips from not using labels to using labels, creating a new design for the Hanania Chips cassava chips product with a more attractive and modern design, and creating social media. for promotional media such as social media Facebook, Instagram and Tiktok.

Keywords: MSMEs, Cassava Chips, Marketing

Mengoptimalkan Promosi Usaha Konveksi Tas Melalui Pembuatan Plakat, Instagram, dan Google Maps

Hadi Sucipto — 2024-03-31

Abstract

The bag convection business is a competitive industri with intense competition in the market. In Karangmojo village, precisely in Klampisan hamlet, there are MSMEs that operate in the convection sector, namely producing bags from synthetic leather. This business really needs an effective promotional strategy to increase visibility in lokal and regional markets. The strategy used to optimize the promotion of the bag convection business is through the use of social media and information technology. This is supported by using a combined approach between making placards, marketing via the Instagram platform and increasing visibility via Google Maps. This method is used to increase public awareness about the existence of the bag convection business and to expand the reach of potential customers. The results of implementing this strategy show a significant increase in the number of visits to physical stores and online interactions. Thus, this article provides insight into how small businesses can utilize various promotional channels to achieve success in marketing and business development.

Keywords: bag convection, promotional strategy, social media

Membentuk Generasi Muda Tangguh Melalui Pengenalan Pasar Modal Dan Stocklab Games Di SMAN 1 Plandaan

Nur Anisah — 2024-03-31

Abstract

Socialization is aimed at improving the understanding and skills of the younger generation in investing in the capital market through the introduction of the capital market and the stocklab game. The research was conducted at SMAN 1 Plandaan involving students of class X. The method used was direct training in the form of workshops and interactive learning using stocklab games. The results of the study show that the introduction of the capital market and stocklab games is effective in enhancing students' understanding of investment and the capital market. Students can comprehend the basic concepts of the capital market, stock investment, risks and returns, as well as investment strategies. They can also apply the knowledge gained in the stocklab game and learn from the simulation investment experience.

Therefore, learning about the capital market and stocklab games can be an effective means to cultivate a resilient and competent young generation in managing finances and investing wisely and responsibly. This research is expected to inspire other schools to develop similar programs to prepare the younger generation to face economic challenges in the future

Optimalisasi Peran Badan Usaha Milik Desa (Bumdes) Mengenai Agen Pos Untuk Kebutuhan Masyarakat Desa Jatigedong

Novita Mardiani — 2024-03-31

Abstract

The Village Owned Enterprises (BUMDes) which play an important role in supporting economic development and meeting the needs of the people of Jatigedong village, Ploso sub district, Jombang. One of the important roles of Bumdes is to establish partnerships with postal agents to improve services to the community. By collaborating with postal agents, Bumdes can provide efficient and reliable postal services, including electricity token payments, money tranfers and other important services. This provides benefits to community in terms of convenience, but also contributes to the village economy. In its development, the delivery of services carried out by Bumdes with postal agents was not well understood by the people of Jatigedong village. For this reason, the author and a team of students in Jatigedong village are carrying out activities to provide information on convenience services for the community with the existence of postal agents, by installingbanners in each hamlet, including: 1. Jatirowo, 2. Lengkong, 3. Gedang, dan 4. Gotan. This activity was carried out well by the author and the student team.

Keywords: Jatigedong BUMDes, Aneka Usaha, Postal Agent.

Penggunaan Sosial Media Dalam Pemasaran guna Meningkatkan Penjualan UMKM di Desa Kebonagung Kecamatan Ploso Kapubaten Jombang

Nurul Hidayati — 2024-03-31

Abstract

The UMKM Kambing Etawa location is in Dusun Balongrejo, Desa Kebonagung, in the Ploso commune. In the beginning, Bapak Arimad established the UMKM susu kambing etawa in 2020, utilizing only a few kambing etawa ekors and arranging the susun in a traditional manner. This UMKM produces several products from etawa kambing. Every day, there is a growing desire for the susu kambing etawa product. Due of this, Bapak Arimad began to strengthen their bond by increasing the number of etawa kambing and creating more canggih kandang. Additionally, he encourages etawa kambing to be competitive.
Keywords: Susu Kambing Etawa, UMKM Kebonagung, and Pemasaran

Optimalisasi Digital Marketing Melalui TikTok Shop pada UMKM Aksesoris Tembaga Wulan Collection Desa Tanggungkramat

Langgeng Prayitno — 2024-03-31

Abstract

The village of Tanggungkramat is one of the villages located in the Ploso Subdistrict, Jombang Regency. In this village, there are several micro, small, and medium enterprises (UMKM), one of which is a copper accessories business. TikTok Shop, as a digital platform utilized by business owners to market their products, seems to have not been optimally implemented by the owners of copper accessories businesses Wulan Collection in the village of Tanggungkramat. In running their business, owners only market through Word of Mouth (WoM) methods, promotions on WhatsApp, and also at exhibition events. With the implementation dedication activities in the village of Tanggungkramat, we hope to help provide information on digital marketing, especially on the TikTok Shop platform, to effectively and efficiently market products so that they can be known optimally among the community. Efforts that the team can undertake include: 1) Creating a business account on TikTok for business purposes, 2) providing information on interesting content ideas for potential customers, 3) providing business banner facilities. These activities have been successfully completed by the team, and we hope that with this activity, it can increase the sales of goods produced by these UMKM .

Keywords: Tanggungkramat, Digital Marketing, Copper Accessories

Peningkatan Pangsa Pasar Melalui Promosi Online Terhadap Penjualan Sate Tugu Penceng Menganto

Yuniep Mujati Suaidah — 2024-03-31

Abstract

So many culinary delights to choose from in Mojowarno. If you walk around a little, you will find that there is satay which is quite popular in the Menganto area, Mojowarno. This satay is famous in the area because of its enticing taste in one try. The sale of satay is not far from the area where the restaurant is located, so only local residents often consume it. Based on the analysis we did, we decided to sell online. In this way, sales can reach areas previously not reached by the owner of this Sate Tugu Penceng restaurant. With the guidance carried out by students regarding digital marketing and expanding trade through online, the owner of this UKM agreed with the plans planned by the students. As a result, this sate penceng monument has several social media that consumers can visit.

Keywords: Culinary, Online Promotion, Restaurants

Pembuatan Video Profil Untuk Umkm Di Desa Wonosalam Pembuatan Media Sosial, Marketplace Dan Video Profil UMKM Bumdes Lestari Wonosalam

Abdul Rochim — 2024-03-31

Abstract

MSMEs in Wonosalam Village have developed rapidly, but the market coverage is only around Wonosalam Village and there is a lack of product promotion carried out by MSME actors. This service activity aims to increase market coverage for MSMEs in Wonosalam Village so that they are known to the wider community. This community service activity was carried out intensively for 1 month in February 2023 with a schedule agreed between the writing team and the fostered partners. From the results of the intensive activities that have been carried out, satisfactory results were obtained. Foster partners are able to introduce their products to the wider community. Partners also have their own logo and have social media to improve product branding. From the results of the community service activities that have been carried out, it is hoped that this program can be continued by the local village government so that the fostered partners will develop further.

Keywords: profile video, MSMEs, Wonosalam