JMD : Jurnal Riset Manajemen & Bisnis Dewantara

AKTIVITAS PEMASARAN DAN KEPENTINGAN NON-PENGENDALI DENGAN KINERJA TATA KELOLA SEBAGAI PEMODERASI: BUKTI DARI PASAR ASEAN

2026-01-19T15:45:45+07:00

The purpose of this study is to determine the effect of marketing activities on non-controlling interests' rights over corporate profits and the moderating role of governance performance in the influence of marketing activities on non-controlling interests' rights over corporate profits. The firm-year data used is 1,249 from the financial statements of companies listed on stock exchanges in five Southeast Asian countries. Moderated regression analysis was used to test the hypothesis. The results demonstrate that marketing activities have a positive effect on non-controlling interests' rights over corporate profits, and governance performance strengthens the influence of marketing activities on non-controlling interests' rights over corporate profits. This study's theoretical contribution supports agency theory, which suggests that good governance mitigates agency problems between parent owners and non-controlling interests. This study's practical contribution is a recommendation for investors with potential non-controlling interests to consider the effectiveness of marketing performance in predicting investment returns, as reflected in attributable earnings. The originality of this study lies in examining the moderating role of governance performance in the influence of marketing activities on non-controlling interests' rights over corporate profits.

PENGARUH CORPORATE MARKETING PERFORMANCE TERHADAP NILAI PERUSAHAAN : BUKTI DARI PASAR NEGARA ASEAN

2026-01-19T15:45:44+07:00

This research investigates the effect of corporate marketing performance on firm value and the moderating role of unrealized income in the influence of corporate marketing performance on firm value. Data are drawn from the financial statements of financial sector companies listed on the capital markets in five ASEAN member countries for the years 2020-2024, with a sample of 207 entities and observational data from 1,035 firm-years. Hypothesis testing uses moderated regression analysis. The results of the investigation indicate that corporate marketing performance has a positive effect on firm value, supporting classical marketing theory. Unrealized income strengthens the influence of corporate marketing performance on firm value, supporting signaling theory. The originality of this study lies in examining the moderating role of unrealized income in the influence of corporate marketing performance on firm value.

BRAND AWARENESS DAN GAYA HIDUP DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN IPHONE PADA MAHASISWA

2026-01-23T15:46:43+07:00

This study aims to analyze the influence of Brand Awareness and Lifestyle on the Purchase Decision of iPhone Smartphones among students of the Economic Education Study Program, Faculty of Teacher Training and Education, PGRI Jombang University. Purchasing decisions for premium smartphones in the student environment are strongly influenced by brand image and social tendencies. This quantitative research employed a survey method, using the entire student population from the 2021-2024 cohorts as the sample (Total Sampling), with data collected via Google Form questionnaires. Data analysis included classic assumption tests (Normality, Multicollinearity, Heteroscedasticity) and Multiple Linear Regression, alongside hypothesis testing (t-Test, F-Test, and Coefficient of Determination R ²) using SPSS 22. The results indicate that (1) Brand Awareness has a positive and significant influence on the purchase decision (Sig.=0.004<0.05). (2) Lifestyle also has a positive and significant influence on the purchase decision (Sig.=0.000<0.05). The simultaneous contribution of Brand Awareness and Lifestyle accounts for 63.2% of the variance in the purchase decision, while the remaining 36.8% is influenced by other variables not examined in this study.

ANALISIS PERILAKU HERDING DAN OVERCONFIDENCE DALAM PENGAMBILAN KEPUTUSAN INVESTASI GENERASI Z KABUPATEN JOMBANG DI PASAR SAHAM SYARIAH INDONESIA

2026-01-23T15:46:45+07:00

This study examines the effects of herding behavior and overconfidence on investment decision-making among Generation Z in Jombang Regency in the Islamic (Sharia-compliant) stock market. The study is motivated by the growing interest in investing among young people, supported by financial technology, yet accompanied by vulnerability to behavioral biases that may affect the rationality of decisions. This research adopts a quantitative approach using a survey of 150 Generation Z investors in Jombang who actively invest in Sharia-compliant stocks. The data were analyzed using multiple linear regression. The data analysis technique employed was PLS-SEM, and the analytical tool used was SmartPLS version 4. The results show that herding has no significant effect on investment decision-making, whereas overconfidence has a significant effect and is the most dominant factor. This indicates that Generation Z in Jombang does not tend to directly follow others’ behavior or external recommendations when making investment decisions. Instead, they are more influenced by a high level of self-confidence in their own ability to analyze market information. These findings suggest that Generation Z’s investment decisions in Jombang are highly rational. This study recommends strengthening Islamic financial literacy education to develop smarter and more mature investors.