Eksis: Jurnal Riset Ekonomi dan Bisnis

CONSUMER REPURCHASE INTENTION MODEL IN LAZADA E-COMMERCE

Agustin Harisatul , Ardiantono Dewie Saktia , Shalati Tavia Adinta — Tue, 30 Apr 2024 00:00:00 +0700

The emergence of technology and the Internet has significantly influenced the use of digital platforms, especially in the realm of online commerce or e-commerce. One of the e-commerce in Indonesia is Lazada. Lazada consistently improves its sales techniques to remain competitive, including through consumer reviews communicated via Electronic Word of Mouth (E-WOM). This research analyzes the influence of sales promotions, brand recognition, and perceived ease of use on purchasing decisions and intentions to make repeat purchases. This study uses a quantitative approach. The population in this study was Lazada consumers in Jakarta, Bogor, Depok, Tangerang, Bekasi, and the sample used was 337. Analysis was carried out using SmartPLS software. The results show that sales promotions, brand recognition, and perceived ease of use benefit purchasing decisions, influencing consumers' intentions to make repeat purchases. Consumer trust has a significant role in influencing the relationship between purchasing decisions and repurchase intentions. However, electronic word-of-mouth (E-WOM) does not significantly influence purchasing decisions within Lazada's e-commerce framework.

RISK ANALYSIS FOR THE DEVELOPMENT OF XYZ RESIDENCE

Ardiantono Dewie Saktia , Pidekso Satrio Hestu — Tue, 30 Apr 2024 00:00:00 +0700

Population growth in Indonesia creates new challenges for the housing sector. Scarcity in Jakarta and high land prices make residents actively look for alternative housing options in neighboring areas such as Bogor. This causes increased competition between housing development companies, including the XYZ residence project. This research uses the severity index to analyze, evaluate, prioritize and suggest strategies for managing construction-related hazards in the xyz housing area project. From the research results it appears that in the temporal dimension of the XYZ residence construction project, 28 hazards have a very low probability of affecting the project schedule, 14 hazards have a low probability, 2 (two) hazards have a medium probability, 3 (three) hazards have a high probability, and 4 (four) danger has a very high probability. Likewise, the evaluation of the level of risk in the cost aspect of the xyz residence development project shows that 36 risks have a very low probability of influencing project costs, compared to 5 (five) low risks, five medium risks, 1 (one) high risk, and 4 (four) very high risks. For this reason, it is necessary to implement measures that impact the financial dimension.