Eksis: Jurnal Riset Ekonomi dan Bisnis

THE EFFECT OF INFORMATION QUALITY ON PURCHASE DECISIONS THROUGH BRAND AWARENESS

2023-06-06T20:51:24+07:00

This study aims to determine the effect of information quality on purchasing decisions for Ms.'s skincare products, mediated by brand awareness. This research uses a quantitative approach with the type of explanatory research. Respondents to this study were customers who had purchased skin care products more than twice in Semarang, with as many as 100 respondents using a judgmental sampling technique. Data analysis was performed using the Smart PLS analysis tool. The results showed that brand awareness has a positive and significant effect on purchase decisions, information quality has a positive and significant impact on purchase decisions, and brand awareness cannot mediate the influence of information quality on purchasing decisions.

THE INFLUENCE OF THE CIRCULAR ECONOMY ON ECONOMIC GROWTH: LITERATURE REVIEW

2023-04-08T09:59:32+07:00

The objectives of this study, based on the framework of realizing the circular economy model, are: a) Knowing the environmental factors that influence the circular economy and b) Knowing the circular economy variables that affect economic growth. This study uses the method of literature analysis from various research literature that has been done. The data used is secondary data: books and international journals. The results of the study can conclude two things. First, the circular economy affects economic growth through a) The importance of development from an environmental sustainability perspective, b) Business innovation that takes into account environmental aspects, c) Recycling economic activities that do not reduce environmental quality, d) the importance of investing in recycling infrastructure and natural resources innovative. Second, the factors that influence the circular economy are a) Human Capital, b) Development with an environmental sustainability perspective, c) Maintaining the value of resources, d) Socio-ecological and anthropological factors, e) Business innovation, f) Innovation of social progress, h) Redesign of processes and cycles of materials, h) Need for public attention, i) Need to promote 3R on circular consumption, j) Goods/services management system, k) Invest in recycling infrastructure.

THE INFLUENCE OF E-SERVICE QUALITY, E-TRUST AND E-WOM ON LIVE STREAMING PURCHASE DECISIONS

2023-04-20T10:30:59+07:00

The development of the digital world has brought various changes in lifestyles and human activities, including e-commerce. E-commerce activities open opportunities for companies to be more innovative in attracting consumers, one of which is utilizing the e-live streaming buying feature. This study aims to determine the effect of e-service quality, e-trust, and e-word of mouth on purchasing decisions in e-commerce live streaming. This study uses a quantitative research approach. The population of this study was e-commerce users in Denpasar City, and the sample used was 150 e-commerce users. The data used is primary data in the form of a questionnaire. The data analysis tool used is SEM PLS. The study results show that E-service quality, E-trust, and E-WOM positively affect purchasing decisions in e-commerce live streaming. E-service quality has no significant effect on E-WOM. E-trust has a positive effect on e-WOM. E-WOM cannot mediate e-service quality for purchase decisions on e-commerce live streams. E-WOM can mediate e-trust for purchasing decisions in e-commerce live streaming.

THE IMPACT OF COVID-19 PANDEMIC ON BANKS IN INDONESIA: COMPARATIVE ANALYSIS

2023-05-10T19:59:03+07:00

This study aimed to determine the conditions of the digital transaction sector, financial system stability, financial inclusion, and bank health ratios before and after the COVID-19 pandemic and their impact on digital transactions, financial system stability, financial inclusion, and banking health ratios in Indonesia. The research method used is the descriptive comparative analysis method. The analysis used in this study is the average difference test analysis using the paired samples t-test. The results of the study show that digital transactions during the COVID-19 pandemic did not have a significant impact on reducing electronic money. The COVID-19 pandemic significantly impacted lowering average inflation and interest rates (BI7DRR). Furthermore, the COVID-19 pandemic substantially affected reducing average public savings. However, it did not considerably influence the decrease in the average public loan. The COVID-19 pandemic has significantly reduced the average bank soundness ratio as measured by Return on Assets (ROA) and Loan to Deposit Ratio (LDR).

THE EFFECT OF PRODUCT PLACEMENT ON "IKATAN CINTA" DRAMA ON PURCHASE INTENTION OF "LEMONILO" NOODLES

2023-06-07T18:57:00+07:00

This study aims to determine and explain the effect of product placement on the purchase intention of Lemonilo noodle products moderated by consumer attitudes in the "Ikatan Cinta" drama. This study uses a quantitative approach. The research method used is verification, with explanatory research that aims to test hypotheses to explain the position between variables. The variables studied were product placement, consumer attitudes, and purchase intentions. Respondents were used as many as 100 people distributing questionnaires to people who had watched the "Ikatan Cinta" drama and knew product placement in the "Ikatan Cinta" drama. The test tool uses Moderated Regression Analysis (MRA) on the SPSS tool. Based on the analysis, it can be concluded that product placement influences purchase intention, and attitude does not moderate the relationship between product placement and purchase intention. The test results for the coefficient of determination show that the level of product placement contribution and attitude towards purchase Intention is 52.5%, and the remaining 47.5% is influenced by other factors not examined in this study.