Yaqin MN, Askafi E, Arisyahidin A. THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang. Eksis [nternet]. 2023Oct.30 [cited 2026Oct.15];18(1):27 -44. vailable from: https://ejournal.stiedewantara.ac.id/index.php/001/article/view/1213