Yaqin, M. N., E. Askafi, and A. Arisyahidin. “THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang”. Eksis: Jurnal Riset Ekonomi Dan Bisnis, Vol. 18, no. 1, Oct. 2023, pp. 27 -44, doi:10.26533/eksis.v18i1.1213.