[1]
M. N. Yaqin, E. Askafi, and A. Arisyahidin, “THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang”, Eksis, vol. 18, no. 1, pp. 27 - 44, Oct. 2023.