Sabitah, Nur Azizah. 2026. “NALYSIS F HE PPLICATION F HE RT F AR RINCIPLES O USINESS TRATEGY: ITERATURE-ASED ASE TUDY F MAZON”. ksis: urnal iset konomi an isnis 20 (2), 127 -40. https://doi.org/10.26533/eksis.v20i2.1417.