Yaqin, Mohammad Nurul, Eka Askafi, and Arisyahidin Arisyahidin. 2023. “THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang”. Eksis: Jurnal Riset Ekonomi Dan Bisnis 18 (1), 27 - 44. https://ejournal.stiedewantara.ac.id/index.php/001/article/view/1213.