Sabitah, N.A. 2026. ANALYSIS OF THE APPLICATION OF THE ART OF WAR PRINCIPLES TO BUSINESS STRATEGY: A LITERATURE-BASED CASE STUDY OF AMAZON. Eksis: Jurnal Riset Ekonomi dan Bisnis. 20, 2 (Apr. 2026), 127 - 140. DOI:https://doi.org/10.26533/eksis.v20i2.1417.