Yaqin, M.N., Askafi, E. and Arisyahidin, A. 2023. THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang. Eksis: Jurnal Riset Ekonomi dan Bisnis. 18, 1 (Oct. 2023), 27 - 44. DOI:https://doi.org/10.26533/eksis.v18i1.1213.