THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang. Eksis [Internet]. 2023 Oct. 30 [cited 2026 Oct. 29];18(1):27-44. Available from: https://ejournal.stiedewantara.ac.id/001/article/view/1213