“BEYOND PRICE: FUNCTIONAL AND RELATIONAL DETERMINANTS OF PURCHASE DECISIONS IN MADURA CONVENIENCE STORES”. Eksis: Jurnal Riset Ekonomi dan Bisnis 21, no. 1 (July 2, 2026): 99–118. Accessed October 29, 2026. https://ejournal.stiedewantara.ac.id/001/article/view/1703.