“THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of ‘Collapsed’ Beef Consumers in Jombang”. 2023. Eksis: Jurnal Riset Ekonomi Dan Bisnis 18 (1): 27-44. https://doi.org/10.26533/eksis.v18i1.1213.