THE ROLE OF BRAND IMAGE AS A MEDIATION OF THE INFLUENCE OF PRODUCT PRICE AND QUALITY ON PURCHASE DECISION: Study of "Collapsed" Beef Consumers in Jombang. Eksis: Jurnal Riset Ekonomi dan Bisnis, [S. l.], v. 18, n. 1, p. 27–44, 2023. DOI: 10.26533/eksis.v18i1.1213. Disponível em: https://ejournal.stiedewantara.ac.id/001/article/view/1213. Acesso em: 29 oct. 2026.