THE EFFECT OF PRODUCT PLACEMENT ON "IKATAN CINTA" DRAMA ON PURCHASE INTENTION OF "LEMONILO" NOODLES. Eksis: Jurnal Riset Ekonomi dan Bisnis, [S. l.], v. 17, n. 2, p. 225–230, 2023. DOI: 10.26533/eksis.v17i2.1142. Disponível em: https://ejournal.stiedewantara.ac.id/001/article/view/1142. Acesso em: 29 oct. 2026.