BUILDING TRUST IN SOCIAL COMMERCE: HOW PRODUCT QUALITY AND STORE REPUTATION INFLUENCE GEN Z BEAUTY PURCHASE DECISIONS ON TIKTOK SHOP. Eksis: Jurnal Riset Ekonomi dan Bisnis, [S. l.], v. 21, n. 1, p. 1–14, 2026. DOI: 10.26533/eksis.v21i1.1619. Disponível em: https://ejournal.stiedewantara.ac.id/001/article/view/1619. Acesso em: 29 oct. 2026.