ANALYSIS OF THE APPLICATION OF THE ART OF WAR PRINCIPLES TO BUSINESS STRATEGY: A LITERATURE-BASED CASE STUDY OF AMAZON. Eksis: Jurnal Riset Ekonomi dan Bisnis, [S. l.], v. 20, n. 2, p. 127–140, 2026. DOI: 10.26533/eksis.v20i2.1417. Disponível em: https://ejournal.stiedewantara.ac.id/001/article/view/1417. Acesso em: 29 oct. 2026.